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Analysis of e-trade in France and Poland

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The area of e-commerce in Poland has been booming since 2004. According to the report of the Polish Association of Direct Marketing (SMB), in 2008, Poland spent about 11 billion zlotys (3.4 billion euros) on the Internet. The market experienced a growth of 36.4% over 2007.

Between 2005 and 2008, one could observe the phase corresponding to the explosion of e-commerce (growth rate > 100%). Given the crisis in the global economy in late 2008 and which we are still experiencing now, the development of the sector had to be less sustained in 2009. The statistics prove it: the report of the magazine ?Internet Standard': during the first six months of the year, the rate of growth of e-commerce in Poland stood at a level of only 24% when compared to the same period the previous year. In addition, one in four companies had seen a downturn. Nevertheless, these results show that even during the crisis, the e-commerce sector remains stable.

Returning to the analysis of the overall situation of the Polish market of e-commerce in 2008, experts have observed for several months the increase in the number of purchases made abroad. While the average of such transactions in Poland was around 2%, it was multiplied by 3 between March and September 2008. This is mainly due to the high exchange rate of Polish currency (zloty).

More and more Polish people use the Internet as a source of information before making a purchase. According to the study conducted by TNS Infratest in early 2009, about 90% see the vacancies advertised on the web. The higher the desired product is expensive, the potential buyer compares more websites. According to this study, 66% of Polish Internet users said they had already purchased online. The value of products purchased through traditional commercial channels under the influence of the Internet had reached about 17 billion PLN (4.2 € billion) in 2008. It was a 89% increase over 2007.

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