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Competitive Advantage of Wine Industry in France

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  1. Wine Industry in France
  2. Background & Current situation
  3. Indicators of competitiveness
    1. History and tradition
    2. Emphasis on quality and label
    3. Differentiation
    4. Terroir
    5. All ?Made in France?
    6. Tourism & Communication
    7. An involved government
  4. Analysis of determinant of national advantage
    1. Factor conditions
    2. Demand conditions
    3. Related and supporting industries
    4. Firm strategy, structure, and rivalry
    5. Environmental role
  5. Conclusion

According to Michael Porter, any economic analysis should consider non-quantifiable data. He criticizes the lack of comprehensiveness from the the majority of today's economists regarding the evaluation of competitiveness of industries (Porter, 1990). The Diamond Model of Michael Porter for the competitive advantage of nations offers a model that can help understand the comparative position of a nation in global competition. In this theory, if an industry is to be relevant at the international level, it must have at least three competitive advantages (Porter, 1990). Contrary to what the dictionary says, wine isn't an ?alcoholic drink that result from the fermentation of grapes?. It is a very complex product, which results from a culture, a know-how and human implication. The aim of determining the competitive factors in the wine industry in France is to determine the key factors that established competitive advantage and the constraints that impacted negatively on the competitiveness of the wine industry (Porter, 1990). Through this essay, we will analyze the French wine industry. Firstly, we present the industry followed by an analysis of determinants of national advantage thanks to Porter's Diamond.

[...] In general, France or the world, wine consumption rose slightly Doriane MANTEZ: 1015933 However, an effect of "fashion" seems to always work. A study of wine consumption (Sopexa) shows: Trends in selected countries of the world and the example of France remains strongly present in people's minds. Some examples: Chinese wine discovering According to Sopexa, the potential consumers in China are about 200 million people who are mainly in large coastal cities such as Beijing, Shanghai and Canton 9. The image of France is important and the Chinese are the French wines "good health", "rich flavour" and "natural". [...]


[...] In a context of increasing overall production of wine in the world, where France is a paradox and announced shortly be the necessity of a change in the way of producing, selling safely on the influence of drink Doriane MANTEZ: 1015933 Indeed, for that France preserve the leading position of the wine in the world. It is necessary that French winemakers adapte to the tastes and demands of consumers, but without compromising on quality and the notion of terroir on which the reputation of French wines. [...]


[...] wine industry in France is to determine the key success factors that established competitive advantage and the constraints that impacted negatively on the competitiveness of the wine industry (Porter, 1990). Trough this essay we will analysis the French wine industry. First of all, in the first part we present the Industry. Then, in the second part, we analyse of determinants of national advantage thanks to Porter's Diamond Doriane MANTEZ: 1015933 I. Wine Industry in France Background & Current situation The history of wine spans thousands of years. [...]

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