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Crises of the oil market

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  1. Introduction
    1. Strategic analysis of the company Chupa Chups, in general
    2. Segmentation strategy of Chupa Chups
    3. The BCG Matrix
    4. Porter's Model
    5. Analysis of Mc KINSEY
  2. The analysis of Chupa Chups, by Strategic Business Area
    1. SWOT analysis of the SBU "Traditional"
    2. SWOT analysis of the SBU "Diet"
    3. SWOT analysis of the SBU "Fanciful"
  3. Conclusion of part 1
  4. The marketing plan
    1. Analysis and diagnosis of Chupa Chups and its environment
    2. Analysis of companies on the market Chupa Chups
    3. Analysis of variables Mix
    4. Strategies and objectives
    5. Means
  5. Action Plan
    1. .The action program
    2. Our latest recommendations and budget to devote
  6. Conclusion

Oil is a strategic commodity for the world economy which regularly makes the news by virtue of its variations and often-rising prices. Before the start of the current financial crisis, oil prices were skirting the 150 dollars mark. Journalists and politicians also agreed to say that we are experiencing a 'third oil shock'.

However, since the beginning of this financial crisis, oil has rapidly fallen below the threshold of $90 per barrel, representing a fall of nearly 40% in three months. The oil market is very different from other commodity markets, especially because of its geopolitical interests, its sensitivity to market risks and resource depletion. This is a volatile market that has seen and is destined to experience many crises. It therefore agreed to consider the crises faced by the market. For this, we will consider, in the first part, the oil market itself: what are its dimensions?

In the second part, we consider the crises encountered: the historical oil crises of 1973 and 1979 and the recently completed third oil shock to the implications of the current financial crisis in the market.

The oil market is a market with multiple aspects which is subject to any commodity or a trading. However, the operation of the oil trading deserves special attention, particularly because of the complexity of pricing.

The oil market is a market in which stakeholders are many. It is precisely because of the specifics of these players that we can find many aspects to this market. Oil is, first of all, energy produced and consumed worldwide, giving an international dimension to the market. In addition, major oil companies and national companies revolve around this business, which makes this highly competitive market. Finally, international organizations such as OPEC are involved in the management of this energy, which makes its market partially under control.

A global market: All countries of the world are concerned with the production and consumption of the oil is constantly increasing rapidly. Since 1960, world production has tripled in size: more than 70 million barrels of 159 liters per day of which 24 million products from member countries are of OPEC. The Middle East where the bulk of world oil reserves are the operating cost is comparatively very low (1 per barrel of Dubai against $ 15for Brent).

However, if oil comes mainly from the Middle East, its destination is primarily against Europe, North America and Japan. It is used very significantly as fuel for cars (according to the OECD more than 96% of world traffic of vehicles still operating with hydrocarbons). The United States is by far the leading consumer, followed by Japan and China whose consumption has doubled in less than 15 years.

Tags: strategic commodity, rising prices, financial crisis, oil trading, national companies, OPEC, global market


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