American cultural hegemony in Europe
- The UN works for peace
- Pacific battle and destabilization of Europe
- USSR and the US
Since its start in 1962, the term 'globalization' has become a part of our everyday language. Globalization means the development of interdependence between people, human activities and political systems across the world. It sometimes also refers to international movements of labor and knowledge. It means expanding global trade whether culturally, politically, economically or otherwise.
The big news of the globalization of the twenty-first century is the introduction of new information technologies (ITs). With access to these tools, globalization affects individuals, states and businesses, with a perception that varies among individuals. "The world has become a global village; information and communication have made us citizens of a world leading a multi-branch globalized culture, and globalization has become a major policy issue", said Dominique Wolton in 2004.
The first effect of this technological change was the financialization of the economy and the development of multinational and transnational companies. According to the unified concept, globalization refers to the notion of a united world, a world forming a 'global village', a world without borders. This approach is of a geographical, ideological and economic context.
Globalization is defined as the unification of the world, which means that we talk about the interpenetration of cultures, technologies and economies. Thus, expressions such as 'global culture', 'world civilization', 'global governance', 'global economy' or even 'global citizen' are increasingly used. Globalization equates to a commoditization of the world benefiting a small circle, to the detriment of the larger world.
But the phenomenon of globalization is not just about trade, but about communication and exchange between all the individuals in the world, across cultures. As for culture, it is defined as all intellectual aspects peculiar to a civilization or a nation. It acquires all forms of social attitudes, customs, arts and literature, lifestyles, fundamental rights of human beings, value systems, and traditions and beliefs.
Culture is the glue that holds a society which allows men to live together, and this is reflected in the common values and ways of behaving and thinking. Cultural globalization is a process that leads to the increase, the acceleration and intensification of interactions between societies and cultures.
One can observe a cultural hegemony across the Atlantic by the United States conducted in parallel with economic globalization, which is needed in the world and especially in Europe.
"Mc world, like McDonald or Macintosh, that our planet standardized, homogenized, through trade and communication of the United States.? According to Benjamin R. Barber in Jihad vs. Mc World, Pike edition, 2003.
The United States became the leading innovator and most powerful engine of globalization. Victory in the Pacific War and the launching of the Marshall Plan were spread around the world power economically, politically and especially American culture. One can indeed consider that the year 1945, which brings the victory of the United States in World War II, as the starting point for a global reach. Since then, Americans have continued to be represented politically, ideologically and culturally in the world and especially in Europe.
According to Dominique and Christophe Reveillard Barjot, professor at the University of Paris Sorbonne (Paris IV), in their book, The Americanization of Western Europe in the twentieth century, this Americanization is the result of a transfer to Western Europe methods production, consumption patterns, lifestyle, socio-cultural practices or frameworks of thought born or adopted originally in the United States.
Tags: America; Europe; culture; American cultural hegemony in Europe