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Published date
09/29/2010
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documents in English
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case study
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25 pages
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Financial Analysis Performing: Coca Cola Inc. vs. Pepsi Co.

  1. Company's description and analysis: Coca-Cola Inc.
    1. Brief description
    2. Financial statements analysis
  2. Company's description and analysis: Peso Co.
    1. Brief description
    2. Financial statements analysis
  3. Underlying financial accounting
    1. Coca Cola Inc vs Pepsi's fight in the world
    2. Comparative analysis
    3. International trade
    4. Comparative advantages

Coca-Cola was invented in May 1886 by John Pemberton, a pharmacist from Atlanta, Georgia. John Pemberton created the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion by his bookkeeper Frank Robinson who also scripted the famous logo.

The soft drink was first sold to the public at the soda fountain in Jacob’s Pharmacy in Atlanta. Until 1905, the soft drink, marketed as a tonic, contained extracts of cocaine as well as cocoa nut. In 1887, Asa Candler, his partner bought the formula from Mr. Pemberton for $2,300. By the late 1890s, Coca Cola became one of the best selling drinks in America, largely due to Candler’s aggressive marketing of the product. Under Candler’s ownership, the company increased its sales by over 4000% between 1890 and 1900.

Today, "The Coca Cola Company" is steered by E. Nevill Isdell and possesses its head office in Atlanta in the United States.
"The Coca Cola Company" is the unchallenged world leader in the soft drink industry. We can count coca-cola, light Coca-cola, Coca-cola without caffeine, Lemon Coca, and a range of famous soft drink brands like Fanta, Sprite, Minute Maid, PowerAde, and Nestea among its most known products.

So, if at the beginning, Pemberton, its inventor, sold just 9 glasses of Coca-cola per day, today, the company produce more than 10 billion gallons of syrup.
Undoubtedly the biggest icon, Coca Cola has gone beyond a product and brand, into the realm of a cultural phenomenon. While all cocaine was removed in the early 1900’s, Coca-Cola’s flavor continues to entice fans every day. And, regarding the mysterious formula, a single written copy remains in vault in SunTrust Bank in Atlanta, Georgia. Less than 10 people know the formula of the popular soft drink.

[...] Coca cola Inc. company’s description and analysis BRIEF DESCRIPTION 1 The history: Coca-Cola was invented in May 1886 by John Pemberton, a pharmacist from Atlanta, Georgia. John Pemberton created the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion by his bookkeeper Frank Robinson who also scripted the famous logo. The soft drink was first sold to the public at the soda fountain in Jacob’s Pharmacy in Atlanta. Until 1905, the soft drink, marketed as a tonic, contained extracts of cocaine as well as cocoa nut. [...]


[...] Five years of financial data from Coca Cola Inc. were obtained from Morningstar and Yahoo Finance reports. The balance sheets and the income statements from 2004 to 2007 were analyzed Balance Sheet The Coca-Cola Company’s past five-year balance sheets represent “snapshots” of its financial position on the last day of each year. The Balance Sheet shows a picture of the business' net worth at a particular point of time. It summarizes all the financial data about the company and divides it into 3 categories namely, assets, liabilities, and equity. [...]


[...] but this difference is not significant Both companies are following a full disclosure principal and provide detailed explanations to the items presented in the financial statements. Coca-Cola refers to the changes It appears that PepsiCo had not adopted in 2002 for SFAS No.142 reported any major accounting which “required an initial policies changes for the year of impairment assessment involving a 2004. comparison of the fair value of goodwill, trademarks and other However, since PepsiCo had adopted intangibles assets to current the same requirement back in 2002, carrying value.” the data related to these assets is (willey.com/college/kieso). [...]

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