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Comparative analysis of different banking products: Customers in Kotak Mahindra Bank Ltd

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indian project
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  1. Industry overview
    1. Introduction to banking in India
    2. Distribution of commercial banking system
    3. The basic reason as to why a business world would like to invest in india
  2. Company profile
    1. Overview
    2. Dipak kotak
    3. Technology
    4. Uday kotak
    5. China & india
    6. Kotak challenge
    7. A marathon not a sprint
    8. Names of board members
    9. Organizational chart
  3. Marketing strategy of Kotak Mahindra bank
    1. Branch marketing
    2. Central marketing
    3. Human resource management
  4. Research methodology
    1. Introduction
    2. Scope of the study
    3. Objective of the study
    4. Research objective
    5. Types of research
    6. Significance of research
    7. Techniques & methodology
    8. Research process
    9. Data collection
    10. Analysis of the data
    11. Hypothesis
    12. Limitation of the study
  5. Comparative analysis of different banking products
    1. Kotak mahindra bank
    2. Icici bank
    3. Hdfc bank
    4. Uti bank
  6. Analysis of the data
  7. Findings & conclusion
  8. Suggestion & recommendation
  9. Biblography
  10. Appendices

Banking in India has its origin as early as the Vedic period. It is believed that the transaction from money lending to banking must have occurred even before Manu, the great Hindu Jurist, who has devoted a section of his work to deposits and advances and laid down rules relating to rates of interest. During the Mogul period, the indigenous bankers played a very important role in lending money and financing foreign trade and commerce. During the days of the East India Company, it was the turn of the agency houses to carry on the banking business. The General Bank of India was the first Joint Stock Bank to be established in the year 1786. The others which followed were the Bank of Hindustan and the Bengal Bank. The Bank of Hindustan is reported to have continued till 1906 while the other two failed in the meantime. In the first half of the 19th century the East India Company established three banks; the Bank of Bengal in 1809, the Bank of Bombay in 1840 and the Bank of Madras in 1843. These three banks also known as Presidency Banks were independent units and functioned well. These three banks were amalgamated in 1920 and a new bank, the Imperial Bank of India was established on 27th January 1921. With the passing of the State Bank of India Act in 1955 the undertaking of the Imperial Bank of India was taken over by the newly constituted State Bank of India. The Reserve Bank which is the Central Bank was created in 1935 by passing Reserve Bank of India Act 1934. In the wake of the Swadeshi Movement, a number of banks with Indian management were established in the country namely, Punjab National Bank Ltd, Bank of India Ltd, Canara Bank Ltd, Indian Bank Ltd, the Bank of Baroda Ltd, the Central Bank of India Ltd.

[...] Bina Chandarana - Secretary & Senior Vice President Organizational Chart: Chapter 3 Marketing Strategy of Kotak Mahindra Bank Kotak Mahindra Bank aims to increase its market share in retail financial services industry by providing banking convenience to customer and by offering differentiated products to meet the specific needs of disparate customer segment. In its annual report of 2005-06 the bank said the key drivers of retail business was increasing customer segmentation leading to customized products offering. Due to this strategy there was strong growth in business across various segments during 2005-2006. [...]


[...] Flexibility in altering period of deposit, maturity and payment instructions, principal amount and rollover mode Higher rate of interest on Fixed Deposits for Senior Citizens ABOUT UTI BANK FEATURES OF SAVING ACCOUNT OF UTI BANK: UTI Bank launches Easy Access, the dynamic savings bank account that defies geographical boundaries. As an Easy Access account holder you can access your money with multiple means and channels - anywhere anytime. Truly this is banking redefined to suit the convenience of our eclectic client base. [...]


[...] Total CHART- I CHART - II CONCLUSION As per our survey we can find that 94% of customer are satisfied with current banker 23% go for less costly 16% did not want to change 16% go for nearest & fast services and go for nationalized & branch banking Other than this in which bank you are interested in their transaction which helps you for saving cost & extra benefits received you? ANALYSIS Total CHART CONCLUSION The above analysis shows that 104% customer prefer for ICICI bank 92% prefer Kotak 44% go for HDFC 34% go for UTI 32% for bob 30% for IDBI 20% for bank of India 14% for SBI 8%standard chartered each for CANARA bank, HSBC, Citibank 12% for nationalized for private bank. [...]

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