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Creativity and innovation in retail banking: Comparative analysis of financial products offered by banks

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indian project
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  1. Introduction
  2. What is retail banking?
    1. Origin of banking in India
  3. Objective of the study
  4. Research methodology
  5. Data collection sources
  6. Methods of data analysis
  7. Review of the literature
  8. Profile of HDFC Bank
  9. HDFC vs SBI
  10. Graphs and interpretation
  11. Conclusion
  12. Bibliography

A bank is a financial institution whose primary activity is to act as a payment agent for customers and to borrow and lend money. It is an institution for receiving, keeping, and lending money. Banking in India originated in the last decades of the 18th century. Central banking is the responsibility of the Reserve Bank of India, which in 1935 formally took over these responsibilities from the then Imperial Bank of India, relegating it to commercial banking functions. After India's independence in 1947, the Reserve Bank was nationalized and given broader powers. In 1969 the government nationalized the 14 largest commercial banks; the government nationalized the six next largest in 1980. Currently, India has 88 scheduled commercial banks (SCBs) - 27 public sector banks (that is with the Government of India holding a stake), 29 private banks (these do not have government stake; they may be publicly listed and traded on stock exchanges) and 31 foreign banks. The oldest bank in existence in India is the State Bank of India, a government-owned bank that traces its origins back to June 1806 and that is the largest commercial bank in the country.

[...] Public sectors banks like SBI are preferred for FDs and this is evident by their range of options in FDs. But for saving accounts and currents accounts, customers get a better range from a private sector bank, HDFC. Table 2 2. Loans HDFC SBI loan personal loan Deposit property finance debentures Fig.2 Interpretation: For Loans SBI has a wide range of options for home loans with 7 types of home loans. Also, SBI offers special loan facilities for employees of corporate sector, teachers, soldiers and rural people. [...]


[...] Others Fig Interpretation: For Cards HDFC has a wide range of credit cards for different segments of target market However in prepaid cards both SBI and HDFC has different range of cards Except for credit cards, the number of cards offered by each of the two banks is more or less same Table 4 4. Services HDFC SBI recognition Transfer Fig Interpretation: For Services The Services offered by HDFC private sector bank) are more than the services of SBI nationalized bank) renders to its customer. [...]


[...] OBJECTIVE The basic objective of this research project is to: To compare the level of innovation in the product line offered by the Public & Private Sector bank. To identify the factors affecting the level of customer satisfaction among the customers of a bank. To compare the customer satisfaction among the customers of public & private Sector bank. RESEARCH METHODOLOGY The report has been prepared on the basis of both primary and secondary research methods. The research is divided in two parts: Product Innovation Customer Satisfaction The product innovation analysis is done entirely through the secondary methods. [...]

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