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Compare and contrast Americanization and globalization

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  1. The interaction of local specificities in global trends
  2. Two examples: McDonald's and Bollywood

Globalization is considered as Westernization or sometimes even as Americanization in some radical arguments. Will Hutton, author and chief executive of The Work Foundation, says that "globalization has increasingly become a cloak for the export of the American business model as the benchmark based on which other countries must judge the success of their approach towards capitalism and society? .

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