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Critically analyse the approach of the EU to product market definition under Article 82.

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  1. Introduction
  2. The EU definition of product market under Article 82
    1. The crucial determination of the relevant product market
    2. The identification of the product market
    3. The product market definition
  3. The first and correct approach of the product market definition in the united brands case(1978)
  4. The project of reform in order, an adaptation of the product market definition to the new economy
  5. Conclusion

Competition law is the ?law which seeks to promote economic and business competition by prohibiting anti-competitive behavior and unfair business practices' .
In Europe, the Common Market was established by the Treaty of Rome.
Two articles in the Treaty are fundamental, the article 81 and the Article 82 which prohibit any abuse of dominant position in the market.
The main goal of these articles and the EU Competition law in general is to have an effective market and a consumer protection; that is why this law is directly applicable to member states.
The ?essence of the Article 82 is the control of marketpower' as well as an effective protection of the market and a detection of any abuse which requires an economic analysis. To determine the dominant position of an undertaking, three elements must be taken into account in the general definition of the market: the product market, the geographical market and the temporal factor.
Here, we will analyze the product market under Article 82.

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