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Democracy and totalitarism

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  1. Who is the target?
    1. Middle and upper class
    2. Little emperors
    3. Expatriate community
  2. What are the Products to focus on, and at which Price?
  3. What about competition?
  4. What distribution centres? (Place)
  5. What kind of communication? (Promotion)
    1. The Beijing shoppers guide
    2. Leaflet
    3. Asian Hospitality Association (AHA)
  6. Conclusion

Nowadays the term ?democracy ?has become a widespread reality which is practically accepted everywhere. Even China's leaders argue that their country is on the path to democracy but ?it needs time? (Wen Jiabao, China's Prime Minister).
Nevertheless many dictatorships still prevail and democratic regimes are still seeking complicated institutional engineering to avoid bad experiences of the past (like Hitler's takeover in 1933). Indeed, many intellectuals as Hannah Arendt believe that democracy and totalitarism are linked in many ways and that the former can contain the essence of the latter. Maybe our system is just an illusion, or maybe it is really democratic, but is a far more breakable concept than we think. This dossier deals with one of the greatest dangers of democracy, which was largely studied even before the real triumph of democracy but which is still disregarded today, and gives attention to the main instrument used to endanger democratic regimes. The so-called danger will be entitled ?fear? and its implementation, ?the press?.

[...] figures of the Party, almost on a level with Big Brother himself, and 7. then had engaged in counter-revolutionary activities, had been condemned 8. to death, and had mysteriously escaped and disappeared. The programmes 9. of the Two Minutes Hate varied from day to day, but there was none in 10. which Goldstein was not the principal figure. He was the primal traitor the earliest defiler of the Party's purity. All subsequent crimes against 12. the Party, all treacheries, acts of sabotage, heresies, deviations sprang directly out of his teaching. [...]


[...] Here the state, which is the guardian, but also the enemy of democracy as Gorge Orwell shows it, becomes very important: ?Above this race of men stands an immense and tutelary power, which takes upon itself alone to secure their gratifications and to watch over their fate? (quote 3). Here Tocqueville gives us an enumeration of all the benefactions of the state which ?provides for their security, foresees and supplies their necessities, facilitates their pleasures, manages their principal concerns, directs their industry, regulates the descent of property? (quote 4). [...]


[...] speakwritten corrections to the appropriate copy of 'The Times' and pushed 52. them into the pneumatic tube. Then, with a movement which was as nearly as 53. possible unconscious, he crumpled up the original message and any notes 54. that he himself had made, and dropped them into the memory hole to be 55. devoured by the flames What happened in the unseen labyrinth to which the pneumatic tubes led, he 57. did not know in detail, but he did know in general terms. [...]

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