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Does gender perception toward computing exist in Thailand? – A comparison study between Thai and the US

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  1. Abstract
  2. Introduction
  3. Literature review
    1. Women and computing in Thailand and the US
    2. Gender perception of computing
    3. Computer anxiety
    4. Computer self-efficacy
  4. Methodology and data collection
  5. Data analysis
    1. Demographic and computer-and-internet usages
  6. Factor analysis
    1. Gender Stereotyping of Computing (GTS)
    2. Computer Anxiety Rating Scale (CARS)
  7. Discussion
  8. Conclusion
  9. References

Number of studies show that computing has been long perceived as a male domain. With this perception, females may experience negative outcomes in the computing-related occupation or activities, such as discrimination, pay differentials and the ?glass ceiling effect?. Does this perception exist in Thailand, where the large number of computing workforces consists of female? If so, such perception could discourage female to participate in computing-related careers or be productive in their jobs. This paper investigated the gender perception of computing in Thailand in comparison with the US. The study involved 346 undergrad business students. This study also investigated computer-and-Internet usages, computer anxiety, and computer self-efficacy. Interestingly, the study found that gender perception toward computing does not exist in Thailand. When computing is perceived as a domain of one gender in work places, it can impact participation and success of the opposite gender in computing fields. The subject of gender perception toward computing has been studied within the MIS discipline for quite sometimes. Number of studies, which were conducted in the US, showed that computing in the US was a male domain. Such perception could discourage female to participate or prevent them from being successful in their computing-related careers.

[...] and Mehta, A.; The Cross Cultural Study Concerning Gender Stereotyping in Computing: Comparison between the US and India, Proceeding of the Twelfth Americas Conference on Information Systems, 1352- Igbaria, M., & Parasuraman, S.; A Path Analytic Study of Individual Characteristics, Computer Anxiety and Attitudes Toward Microcomputers.? Journal of Management, V.15:3, pp 373- Dambrot, F.H., Watkins-Malek, M.A., Silling, M.S., Marshall, R.S. & Garver, J.A.; Correlates of Sex Differences in Attitudes Towards and Involvement with Computers, Journal of Vocational Behavior, V. 27:1, pp 71- Heinssen, R.K., Jr., Glass, C. [...]


[...] Discussion With regard to gender stereotyping of computing the findings suggest that there is no difference of gender perception toward computing between Thai females and Thai males. In general, both Thai males and Thai females believe that computing is neutral, meaning that they do not perceive that computing is gender typed male nor female. However, with regard to computer anxiety rating scale (CARS) and computer self-efficacy the findings suggest that Thai females have higher anxiety and less confidence, enthusiasm, and/or anticipation toward computer use than do Thai males. [...]


[...] Most popular websites are web community sites that allow Thais to chat, post messages, playing trivial games, and upload/download pictures Factor Analysis Gender Stereotyping of Computing (GTS) The GTS consists of a 13-item factor. The items of the GTS were scored on five-point Likert scales ranging from meaning "strongly disagree" to meaning "strongly agree." Exploratory factor analyses with oblique rotation were used to examine the interrelationships among 13 items of the GTS for men and women in Thailand and the US. [...]

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