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Advertising influence: Let’s drink to sophistication

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John C.
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  1. Introduction
  2. Alcohol ban
  3. A high-class situation
  4. The ideal social status
  5. Thorstein Veblen's idea
  6. Alcohol as a waste product
  7. Conclusion
  8. Works cited

W.C. Fields, American vaudeville and motion picture comedian, one time joked, ?Once, during Prohibition, I was forced to live for days on nothing but food and water? (W.C. Fields Quotes). To the dismay of many, the Eighteenth Amendment to the United States Constitution banned the sale, manufacture, and transportation of alcohol from 1920 to 1933. The Prohibition was largely unpopular and undermined with underground breweries.

[...] Even when one isn't rich, there is an attempt to create a façade of wealth. Veblen writes, class of society, not even the most abjectly poor, foregoes all customary conspicuous consumption. The last items of this category of consumption are not given up except under stress of the direst necessity. Very much of squalor and discomfort will be endured before the last trinket or the last pretence of pecuniary decency is put away? (85). As it applies to this ad, Budweiser is suggesting that it doesn't matter if you've suffered during the Depression. [...]


[...] Advertising influence: Let's drink to sophistication W.C. Fields, American vaudeville and motion picture comedian, one time joked, during Prohibition, I was forced to live for days on nothing but food and water? (W.C. Fields Quotes). To the dismay of many, the Eighteenth Amendment to the United States Constitution banned the sale, manufacture, and transportation of alcohol from 1920 to 1933. The Prohibition was largely unpopular and undermined with underground breweries. When the Great Depression began to affect America in 1929, citizens showed greater opposition than before to the alcohol ban. [...]

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