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Does culture need to be protected from the effects of globalization? An essay with the French example

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  1. Abstract
  2. Introduction
  3. Methodology
    1. Setting up a literature review
    2. The research methodology
    3. Why a questionnaire?
    4. Limits of this solution
  4. Litterature review
    1. Definitions
    2. International business and globalization
    3. Trading as a beginning
    4. Cultural identity and its protection
    5. The 'cultural exception' and the French case
  5. Primary research
    1. Questionnaire and results
  6. Discussion
    1. An old phenomenon freshly discovered
    2. International business and globalization : Two bounded ideas
    3. Globalization's effects and the way they are perceived
    4. A deep desire of protecting cultural identity
    5. The cultural exception as a protection for culture
  7. Conclusion and recommendations
  8. Appendix
  9. Bibliography

Today the word « Globalization » is on everybody's lips. From the company who goes abroad because of cheaper costs to the ?junky food? that we like to eat, Globalization seems to be the perfect scapegoat for every international phenomenon. Globalization seems to be THE trendy word that explains everything. But, does everyone know what globalization is? Is there a perfect definition for it? Before staring at this phenomenon known as the worst consequence of capitalism, have we tried to analyze it? Everybody speaks about globalization even if they do not really know what does it means. What I would like to show in this dissertation is that Globalization is not only about McDonalds and Capitalism. I would like to convey the cultural effects of the globalization, the other aspects which is rarely shown when people speak of it.

Globalization, also called internationalization sometimes, is a very interesting phenomenon that affects everyone's life even if we are not aware of it. From the shirt sewed in China to the Colombian coffee, we are surrounded by products coming from every part of the globe. So it is an actual subject which concerned everyone. By influence, it must have an effect on our culture, on our values, on the way we think. This is what I am going to look at.

[...] The term has been used as early as 1944, however Theodore Levitt is usually credited with its first use in an economic context.? This definition has been extract from the free online encyclopedia Wikipedia, the 15th of January 2007. Globalization is actual phenomenon that rose after the World War Two, and growth more and more rapidly in the 50 last years. The second useful term is the word but this word is used to speak about many things and it is difficult to find a perfect definition of it because of it multiple meanings. [...]


[...] This lack of enthusiasm was reinforced first by September 1992 debacle over the Exchange Rate Mechanism when the pound sterling ignominiously quit the ERM and devalued, and then by the incomprehensible manoeuvring on the ratification of the Maastricht Treaty which took an inordinate amount of Parliamentary time and energy in late 1992 and 1993.? anxiety which were then expressed, and which continue to be articulated by the euro-sceptics, arise from two sources: first, the concept of sovereignty; and second, the fear that closer union with the EU will result in Britain losing out economically.? So the economical and political field had encouraged the British public opinion to be against Europe but it had also increase their fear of their culture dissolving. [...]


[...] As said before, there is a massive part of the human in Culture (culture is all about human) and to analyze which answer correctly to the aims and objectives, trying to understand the research context is going to be fundamental. The research approach for this primary research would be the induction approach because the researcher is part of the research process. Last thing before starting to work concretely on the primary research, the research strategy must be defined. As shown by Saunders in Research methods for business students page 91, many different strategies may be chosen in order to create personal information. [...]

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