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Alzheimer's disease

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  1. Introduction - Case abstract
  2. Strategic Audit
    1. Current mission
    2. Current objectives
    3. Current strategies
  3. External environment
  4. Internal environment
  5. Strategic alternatives
    1. Continue Related Diversification Strategy via Acquisitions
    2. Expand Retailing Stores in Latin America & Beyond
    3. Introduce New Products in Current Retail Locations
  6. Recommendation
  7. Implementation

In recent years, doctors, media and society have become aware of Alzheimer's disease, as it was becoming a leading health concern of modern societies. Today, nearly 800,000 people in France are suffering from this or related kind of disease. It begins with1.5% at the age 65 and doubles for every 4 years to reach 30% at the age 80. Experts' estimate that more than 165,000 new cases are added per year and the clinical features of this disease is that it affects the capacity of memory and causes disorientation of time and space. Alzheimer's disease also causes serious behavioral problems. Finally, it causes a loss which is more or less complete autonomy. The appearance of these symptoms spread over several years. Not only the family and relatives, but even the patients themselves in the early stages of their illness can see a slow and irreversible deterioration of intellectual functions.

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