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Cable Network "USA Network"

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Mathew M.
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  1. Introduction
  2. History of the network
  3. Target demographic
  4. Programming strategy
  5. Successes and Failures
  6. Suggestions
  7. Conclusion

The NBC universal owns and manages USA Network, and it is the first cable channel to be launched in America in the early 1970's. It was launched on September 8, 1971. In the 1970's, the channel was one of the most recognized channels in the cable television network. In the 1970's, it switched its technology from using the microwave technology to the satellite technology in the delivery of its programs. It ran a mix of professional sports programs and talks, beginning its broadcasts from 5 p.m. during weekdays and 12 p.m. during the weekends. During this time, it was collectively owned by NBC Universal and Paramount, but Paramount sold their rights in 1997. It was initially known as the Madison Square Garden Network between the years of 1977-1980 when it changed its name to USA Network (TV tropes foundation, 2014). During this time, it operated under a joint management with two cable providers, namely MCA Inc. and UA Columbia Cablevision. In 1987, Universal and Paramount became the sole owners of the Network, each with a share of 50% until when Paramount sold its rights in 1997. NBC universal manages the industry until today.

[...] NBC universal manages the industry until today. Target demographic USA network holds the biggest share in audience, above all, the other networks in the same industry commanding an audience base of 2.92 million viewers. Its audience base composes mainly of the viewers between the ages of 25-54 years (Bill, 2013). The ages between 25-24 are mainly targeted by the advertising bureaus who wish to capture the attention of their goods to these groups of people. The Network's executives acknowledge that in order to 3 CABLE NETWORK maintain a competitive and a recognizable edge in the industry, it is necessary to diversify its programs in order cater for the needs of a diversity of audience (Bill, 2013). [...]


[...] How USA Network built ?character,' ratings. Retrieved June from http://adage.com/article/cmo-interviews/usa-network-built-character-ratings/143844/ Amy, C. (2011). The happy time Network. Retrieved June from http://online.wsj.com/news/articles/SB10001424052748703916004576271033353678482 Bill, C. (2013). USA Network to Explore Sitcoms and Reality Shows. Retrieved June from http://www.nytimes.com/2013/05/06/business/media/usa-network-to-exploresitcoms-and-reality-shows.html?_r=0 Dan, S. (2009). USA Network's Secrets for success. Retrieved June from http://www.ew.com/ew/article/0,,20319481,00.html Nielsen media research. [...]


[...] Other networks like the TBS have surpassed the network as far as the audience bracket is concerned. The TBS, for example, has attained the highest command of the audience between the ages of 18-49 years, a challenge that resulted to 2 percent decline of the USA Network in the 2012 season. Observations and Suggestions Observations The USA Network has a competitive edge in the industry ahead of other providers in the industry, dominating the highest number of viewers. It has remained the number one preferred network, narrowly beating TBS in one of the two audiences that dominate sales on advertising i.e. [...]


[...] in 1982, the network began to air a mix of talk shows, movies and children programs on a 24 hour schedule. Between 1984 and 1986, the channel began to move away from airing sport programs and focused on general entertainment, including drama and cartoon programs. By 1989 to 2000, the channel aired short news updated that was known as USA Updates. By 2010, the channel began airing its original series during the night on weekdays apart from the normal Fridays and Sunday evening (USA Network Website). [...]

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