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Does television advertising have a negative effect on children?

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Paul B.
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documents in English
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term papers
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6 pages
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General public
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  1. Introduction.
  2. What is advertising?
  3. Advertising codes and standards.
  4. How effective is persuasive advertising?
  5. Does advertising have an effect on children?
  6. Children and food.
  7. Conclusion.
  8. Bibliography.

Advertising is a collective term for public announcements designed to promote the sale of specific commodities or services. Advertising is a form of mass selling, employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. ?It is to be distinguished from other activities intended to persuade the public, such as propaganda, publicity, and public relations. Advertising techniques range in complexity from the publishing of simple, straightforward notices in the classified-advertising columns of newspapers to the concerted use of newspapers, magazines, television, radio, direct mail, and other communications media in the course of a single advertising campaign.'

[...] Advertising can be blamed for a great number of social impacts. One of these is that advertisers force people to buy things that they don't really want or need, often by projecting negative emotions such as fear, anxiety or guilt upon the consumer. It seems that advertising plays with our basic human emotions and takes advantage of them, using them as another technique to sell goods. Advertising, from bus-stop benches to television commercials, constantly surrounds us. Two of the best effective mediums advertisers use that affects virtually everyone is; the radio and television. [...]


[...] Certain parallels can be drawn between advertisements and televisioprogramses as we saw previously bringing a well known character into an advertisement is bound to attract the Childs interest, Similarly, presenters on children's television channels tend to be funny and likable. Using props, puppets that are also funny and slapstick appeals to the young audience retaining their interest in what's going on. These advertisements are normally on prime time, that is when children are more than likely to watch TV. Primarily advertising is concerned with informing potential customers about the existence of certain goods and children use advertisements for exactly this purpose and to gain what they want. [...]


[...] The effect on these children's teeth and health in general needs to be addressed and advertising, advocating these foods also needs to be aware of the problems. Children have become a lucrative marketing niche with products targeted entirely at them. Food has been a battle ground for many parents and children, gone are the times when food tasted like food, today's children occupy a cordoned off zone of spaghetti hoops and turkey dinosaurs, full of additives and preservatives in order to make them taste good. [...]

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