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The different types of sports sponsorship

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.....Wr..........
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biology
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Young W.
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documents in English
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case study
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  1. Introduction
  2. Sponsoring a sports
  3. The sponsoring events
  4. Sponsorship Team
  5. Conclusion

The choice to sponsor a sport is based on different criteria. First of all, this sports must match the company's image. It must be recognized and loved by the public, which will allow the company to improve its reputation and brand image. It is a marketing strategy, as the company uses the image of a sport to influence consumers in order to increase sales.

Moreover, thanks to the conditions included in the contract between the sponsor and the Athlete, the company will ensure media presence (TV, press, billboards ) particularly during competitions, press conferences, press people ( see Appendix 1). This strong media presence will allow the sport to highlight the name of the sponsor. The choice to sponsor a sport is also a public relations tool, allowing the company for example to organize meetings between the sports and major corporate clients.

[...] DESBORDES, business strategy in sport, Editions Economica M. and G. DESBORDES TRIBOU, Sports Marketing, Editions Economica Echegut Alain Roland Garros reorganizes his club sponsors, Les Echos, May 20, 2005; Companies invest in strength in sports sponsorship, Les Echos 2005 Bruno FRAIOLI, Winners and losers of sports sponsorship, Strategy, February Stéphane Guichard, BNP Paribas Clay, the folder's Distrib communicates G. TRIBOU, Sports sponsorship, Paris, Economica, 2nd edition, 2004; Strasbourg Road Runners: identification and motivation, communication in the seventh International Congress of ACAPS, Marseille B. [...]


[...] First of all, this sports must match the company's image. It must be recognized and loved by the public, which will allow the company to improve its reputation and brand image. It is a marketing strategy, as the company uses the image of a sport to influence consumers in order to increase sales. Moreover, thanks to the conditions included in the contract between the sponsor and the Athlete, the company will ensure media presence press, billboards . ) particularly during competitions, press conferences, press people . [...]


[...] The visibility of these tools depends sponsorship amount invested. The Event sponsorship can also take the form of naming is to say, a "practice of sports sponsorship that is to give a sports arena (usually a stage) the name of a brand or a corporate sponsor. The naming agreements are generally long-term agreements between 15 and 30 years. "The naming may also include a name for an event. This is the case for example of the BNP Paribas Masters, which is a big tennis tournament held at Bercy in Paris every year. [...]

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