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The Audience Study of the Alvin Ailey American Dance Theater

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  1. Introduction
  2. Alvin Ailey: The Case
  3. The Alvin Ailey Audience
  4. Theories and Methods
    1. The Postcolonial Theory
    2. Communication for Social change: Entertainment-Education (EE)
    3. The Method of Qualitative Interview
  5. The Audience Study Plan
    1. Proceeding a Qualitative interview
    2. The Interview
  6. Conclusion

The Alvin Ailey American Dance Theater company was found in 1958 by an African American ?'dancer, choreographer and visionary'' named Alvin Ailey (https://www.facebook.com/AlvinAileyAmericanDanceTheater/info). Ailey vision was to establish a multi-racial dance center where internationally renowned choreographers and dancers would constitute it (https://www.facebook.com/AlvinAileyAmericanDanceTheater/info). Nowadays, the Alvin Ailey's dance company, which in 2008 was designated by a US Congressional resolution as ?'a vital American cultural ambassador to the world'' (http://www.alvinailey.org/about) keeps up with the universal character running a variety of anti-discrimination activities, such as dance performances and shows, classes and workshops in a worldwide range.

As the concept of a dance company is wide, including among other activities the live performances, the broadcasting's, the dance classes offered to any out of the company interested to learn and the supplied products sold from the shop company, it is decided to narrow down the study in one performing show of the Alvin Ailey's American Dance Theater company, the Masekela Langage (http://vimeo.com/10185603). The selection of the specific show was chosen in virtue of its strong context as it presents a temporal, abiding context, a ?' commanding choreography'' that ?'speaks of passivity, militancy, despair and defiance anywhere, at any time'' (http://www.alvinailey.org/about/company/alvin-ailey-american-dance-theater/repertory/masekela-langage). Ailey reflects in it his background as an African child within a ?white' environment as the United States was dealing with the economic Great Depression (http://www.answers.com/topic/alvin-ailey), making it even harder to survive in a hostile land that encouraged any kind of discrimination, injustice and harassment.

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