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Digitalization: The Commercial Rise in Independent Filmmaking

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  1. The Essential Change in Filmmaking
  2. Digital Dominance
  3. Commercial Freedom of Content
  4. Digitally Opened Doors: Corporate Independence
  5. Sex, Violence, and Other Safe Endeavors
  6. A Democratic Industry

Technology has always been the main threat of tradition. The core essence of the filmmaking industry has not evolved because of changes in the audiences, ownerships or content. It has evolved because of the technological push given by the modernizing world, affecting the audiences, ownerships and content. A new medium that promises faster and more exciting editing, more flexible sound recording, and beautiful visual effects has arisen within the past decade . The digitizing of film production and distribution is threatening traditional filmmaking and changing the content of films.

[...] The ownership of creative ideas and property has subtly shifted from the independent director to the commercial retailer. By securing the marketing of a film so early in its development, the industry has commercialized the ownership of the movie. This great change is the result of a rise of popularity in digital home entertainment. Though ownership is commercialized, because the market for the movie is secured, the content of the movie can focus on profitability as opposed to marketability. Commercial Freedom of Content The corporation's goal is to make money. [...]

[...] When altering the image, the cinematographer alters the image in its entirety- letting the film automatically create an image without the intervention of human manipulation.[4] With the forthcoming of digital filmmaking and digital special effects, it is this essential role of the cinematographer that is altered. The cinematographer now has total manipulative control over the aesthetics of the imagery. The film no longer captures an image, but captures a canvas on which the cinematographer may paint. This new role of the cinematographer is the essential change in filmmaking brought by the digital era. [...]

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