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George Lois - America's master communicator

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  1. The Man
    1. George Lois, America's master communicator
  2. « The Big Idea »
  3. Ad Campaigns
  4. Esquire Covers

George Lois triggered the innovative and populist changes in American culture along with the concept and prototype design for the New York supplement for the Herald Tribune. MTV was an abject failure and people were laughing at the idea of a 24 hour rock and roll station talking to kids. Music publishers insisted the MTV concept could kill their business. Record companies swore they would never produce music videos.

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