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How to Start and Run a Small Book Publishing Company by Peter I. Hupalo

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  1. The author of this book, Peter Hupalo, self-published his first book, Thinking Like An Entrepreneur in 1999, thus beginning his company, HCM Publishing
  2. The next section of the book is on marketing
  3. Hupalo is much more in his element in the next section, on book pricing
  4. In deciding on a price for your book, Hupalo writes, you should first estimate your gross profit margin to use as a guide
  5. The next section is on business structure and related tax issues.
  6. After a brief section on sales tax and use tax, Hupalo continues into tax deductions and inventory accounting
  7. Then, Hupalo goes back to inventory accounting to discuss two more methods
  8. The next-to-last section is on record keeping

The author of this book, Peter Hupalo, self-published his first book, Thinking Like An Entrepreneur in 1999, thus beginning his company, HCM Publishing. This book appears to be the second book he has self-published, though he does not mention how many books by other authors he has published. I found this book relatively educational in that I think it would be useful, though by no means comprehensive, for a new small publisher. It is very heavy on numbers, spending most of the book discussing how to make a profit, pricing, taxes, and accounting issues. Unfortunately, most of the non-number information is common sense and rather brief.

[...] Hupalo recommends creating an aging schedule, which keeps track of how much each company owes you and how overdue they are, and adopting a policy of prepayment for any future orders placed by a company with a certain overdue level. It is best to be diligent about reminding companies to pay on time because sometimes mid-size distributors do go bankrupt and leave unpaid bills, which are likely to never be paid. For this reason, it is also important to include a clause on consignment in your contracts with distributors specifying that books in their inventory are still owned by you. [...]


[...] Then, Hupalo goes back to inventory accounting to discuss two more methods: LIFO (last-in-first-out) and FIFO (first-in-first-out), which has to do with what to do when different print runs of the same book give you different cogs. Next, he returns to tax issues again to discuss how and when to deduct complimentary copies of books. Copies given to reviewers, he says, are tax deductible because they're a marketing expense. Copies given the author are also deductible, unless the author is yourself, which, he says, can become tricky. [...]

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