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  1. The Latino image that America first became familiar with.
  2. The stereotype of el bandido is one that became widely used.
  3. The second stereotyped commonly used is that of the harlot.
  4. Latino representation on television news.
  5. The stories about Latinos in 2003.
  6. Media Matters for America conducted a study in 2007.
  7. Latino representation in prime-time television.
  8. The industries of marketing and advertising benefit from understanding Latinos.
  9. Another area that lacks Latino representation is magazines.

The portrayal of Latinos in general market media has been historically stereotypical and at times nonexistent, but groups and individuals have made important strides in promoting diversity and equality at a time that is possibly more important than ever. Latino representation in media has improved over the years but the statistics are still dismal when compared to Anglos in the areas of film, television, news, and advertising.
The Latino image that America first became familiar with was done so by Hollywood films that portrayed the characters in stereotypical ways that were far from the truth. Charles Berg in his book Latino Images in Film goes over the six commonly seen Latino stereotypes from the first century of American film. The stereotypes include: el bandido, the harlot, the male buffoon, the female clown, the Latin lover, and the dark lady (Berg, 2002).

[...] The Brownout data is particularly disturbing when taking into account the large population increase of Latinos during the past 10 years and how our country's media are handling the change. Media Matters for America conducted a study in 2007 called ?Locked Out: The Lack of Gender and Ethnic Diversity on Cable News Continues?. The study was over the lack of gender and ethnic representation on cable news the week before, during, and after the Don Imus controversy. The group found that on MSNBC percent of the guests on cable news were white the week before percent the week of, and 82 percent the week after (Media Matters for America, 2007). [...]

[...] Austin, University of Texas Press (2007). Toward and Understanding of Latino Imagery in the United States. Retrieved April from 41a48ca86e7e/Latino%20Ad%20Images.doc Inglessis, M., McGavock, H., & Korzenny, F. (2007). Advertising to Hispanics: What the Ads Say: a content analysis of portrayals, communication devices and execution. Center for Hispanic Marketing Communication, Florida State University, January 2007. Media Matters for America. (2007). Locked Out: The Lack of Gender & Ethnic Diversity on Cable News Continues. Washington, D.C. National Association for Hispanic Journalists. (2004). [...]

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