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The Russian business culture

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  1. Introduction.
  2. Key values of the russian culture.
    1. The notion of collectivism.
    2. The notion of egalitarianism.
    3. The particular and enigmatic notion of 'dusha' or 'soul'.
  3. The russian business culture and its implications.
    1. Russia, a high-context culture.
    2. Implications of the Russian business culture for domestic management.
    3. Implications of the Russian business culture for potential foreign investors.
  4. Advises to do business in Russia as a foreign investor.
  5. Conclude.
  6. Reference list.

With the collapse of the Soviet Union in 1991, Russia emerged as a nation. A new constitution was adopted in 1993, representing the end of communism. Russia has now a federation style government with a market economy (?CIA?, The World FactBook: Russia, online). Despite important economic concerns (volatile and unpredictable economy with high inflation particularly, modern equipments needed in industries, strong influence of mafia in big cities?), the nation is obviously an attractive destination for business or global investors. Indeed, Russia is famous for its large natural resources (natural gas, timber, mineral reserves, oil fields, coal mines), strong infrastructures and its excellent proximity to Europe, compared to China and India (?Suite101?, online). Though there are universal cultural similarities, for those attracted by this Russian potential, it is essential to learn about the business culture aswell.

[...] U.K.: John Wiley & Sons. John Mole (2003) Mind Your Manners. 3rd ed. U.K.: Nicholas Brealey Publishing. Nina Jacob (2003) Intercultural Management. U.K.: Kogan Page Limited. Communicaid Group (2006), Doing Business in Russia [online]. Available at: [Accessed 9th January 2008]. GOINGLOBAL (2006), Communication within the Russian business culture: Mind the context! [online]. Available at: [Accessed 9th January 2008]. Russia Blog (2008), Russian business culture and etiquette [online]. Available at: [Accessed 9th January 2008]. Executive Planet [...]

[...] Gorrill from ?Communicaid Group? (online) and to the ?Kwintessential? website, it is necessary to gain some basic insights into the Russian culture and mentality for anyone willing to do business with this country. Greeting Etiquette - First, Russians people will expect us to be on time, even if a few minutes delay on their part is of little importance generally. Of course, nobody will wait more than 15 minutes to Russia?, online). - A firm handshake with direct eye contact is obviously the most appropriate greeting. [...]

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