Search icone
Search and publish your papers

The tourism industry in India: A general overview

Or download with : a doc exchange

About the author

Level
Expert

About the document

Published date
Language
documents in English
Format
Word
Type
research papers
Pages
40 pages
Level
Expert
Accessed
1 times
Validated by
Committee Oboolo.com
0 Comment
Rate this document
  1. Introduction
  2. Importance
  3. Current senario in India
  4. Uses of tourism
  5. Types of tourism
    1. Heritage tourism
    2. Leisure and recreational tours
    3. Business and incentive travel
    4. Adventure and holiday tourism
    5. Wildlife tourism
    6. Pilgrimage tourism
    7. Medical tourism
    8. Eco tourism
  6. Advantages of tourism
  7. The tourism marketing mix
    1. The product mix
    2. The promotional mix
    3. The price mix
    4. The place mix
  8. Extended marketing mix
    1. People
    2. Process
    3. Physical evidence
  9. Market segmentation for tourism
  10. Role of technology in tourism
  11. Quality dimensions in tourism
  12. Future of tourism industry
  13. SWOT analysis
  14. PEST analysis
  15. Conclusion
  16. Bibliogrpahy

Tourism is a very complex industry due to its multiple activities that satisfies the need of the tourist. Tourism includes transportation, accommodation, food, catering, tourist attraction as well as organizers like tour operators and travel agents. Moreover, a tour consists of different requirements of different people and it is not a homogeneous product. Tourism is an engine of development and change. India received 3.4 million foreign visitors in 2004, up 23.5 per cent year-on-year and revenue rose 36.1 per cent to $4.8 billion. Arrivals in 2005 are expected to surge by up to 30 per cent.

The tourism sector is the third largest foreign exchange earner and needs more attention. Tourism is one of the biggest employers; it employs more people than the IT and agriculture sectors. The perception of what tourism means to a country has to undergo a sea change if India has to move from its current status of 3.3 million foreign tourists arrivals in 2004 to the top10 tourist destinations in the world. People have to be sensitive and aware of the role of tourism; otherwise we will kill the goose that lays the golden egg. When tourism increases, prosperity increases.

There is considerable presence of the government in the travel and tourism industry. Each state has a tourism corporation, which typically runs a chain of hotels /motels and operates package tours, while the central government runs the India Tourism Development Corporation. Divestment of these state-run tourism corporations have either already taken place or are in process.

Incoming foreign tourist arrivals have shown a 6% compounded annual growth rate over the last 10 years. The government has realized the potential and has advanced several incentives to promote infrastructure growth in the tourism sector.

[...] When we talk about people in travel and tourism industry they are really crucial part as at every stage they play a role of the service provider on the stage of service encounter also known as moment of truth. Let us see how this holds true in Thomas cook At Thomas cook they keep employees happy using following ways Our values and the work experience Vision without execution is meaningless Our vision To become the No company in all our Core Business through Customer Focus and Teamwork. [...]


[...] Tourism is a very complex industry due to its multiple activities that satisfies the need of the tourist. Tourism includes transportation, accommodation, food, catering, tourist attraction as well as organizers like tour operators and travel agents. Moreover, a tour consists of different requirements of different people and it is not a homogeneous product. Tourism is a fast growing economic activity in many countries around the world and plays an important role in the economic and technological development of nations. The tourism is undergoing a sea change with the revolutions in communication and information technology. [...]


[...] Bharat Book Bureau, is a leading market information aggregator has tabled a report on the "Indian Tourism Industry Forecast (2007-2011)" which focuses on different parameters of tourism industry including: inbound tourism, outbound tourism, expenditure by inbound tourists, and medical tourism in India. Today, the Indian tourist is all the more eager to spend more for his holidays and adventures both on domestic as well as foreign travel due to the rise in disposable income. On the other hand the foreign tourists are eager to explore India as well as for their health treatment. [...]

Similar documents you may be interested in reading.

The business travel industry in Lyon

 Arts & media   |  Journalism   |  Presentation   |  01/16/2009   |   .doc   |   5 pages

A study into the retail industry of India and China

 Business & market   |  Business strategy   |  Research papers   |  03/26/2009   |   .doc   |   58 pages

Top sold for journalism

Six feet of the country, by Nadine Gordimer

 Arts & media   |  Journalism   |  Presentation   |  05/07/2009   |   .doc   |   3 pages