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Reynolds and Reynolds: The global leader in automation

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"Reynolds and Reynolds have gained reputation globally as the provider of automotive retailers and solution providers for car manufacturers. The company caters to various clients in the United States, Canada, UK and Europe. It was found in 1866 and began as a business forms printing company. By 1927, the company diversified its operations and focused on serving automobile dealers. Presently, headquartered in Ohio and has more than 4,300 associates globally.

As a world leader who is recognized in customer satisfaction, Reynolds and Reynolds have left behind a legacy of product innovation and customer service. The company began its operations by serving the needs of automotive retailers and provided standardized accounting forms for all Chevrolet dealers; this initiative helped simplify the operations of General Motors' task of sales and analysis more consistent and effective. Today, the company is involved in delivering software, business forms, and professional services. These services cater to automotive retailing for car dealers and automakers. They are also targeted to improve customer's experience and help the businesses grow more efficiently. They help in improving the car ownership experience for consumers.

Among its recent initiatives, the company, along with UCS, has managed to capitalize on the power of the Internet and have provided comprehensive customer relationship management solutions, and applications. With the help of these solutions, the dealers adjust to a new technology- driven environment and work with the customers. Consequently, the company is able to take more advantage of the innovation and experience and is well-positioned to protect customer interests. In 2009, CarLocate.com, a nationwide website for searching new and used cars, was launched. This website offered dealers a new platform for marketing their vehicles and also gave consumers an additional opportunity for finding new cars.

According to Ron Lamb, president of the company, the company plans to deliver superior results for its dealers and has plans to transform the customer's experience. In 2011, the company introduced new products for dealerships at the National Automobile Dealers Association Convention in San Francisco. These include products like docuPAD, an interactive solution for dealership, and marketing solutions in advanced web platforms to target individual consumers and so on. The company also launched Reynolds Integrated Telephone System that comprises a complete voice and data system, and built from the ground for dealerships.

The company plans to sell around 13 million vehicles in 2011. As the country is witnessing dealerships that reach, attract, and retain customers in the long run, there is a wider scope for Reynolds and Reynolds to expand their operations to several departments in order to boost their revenues."

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