Search icone
Search and publish your papers
Our Guarantee
We guarantee quality.
Find out more!

Activia: Profile and strategy

Or download with : a doc exchange

About the author

Level
General public

About the document

Published date
Language
documents in English
Format
Word
Type
case study
Pages
3 pages
Level
General public
Accessed
0 times
Validated by
Committee Oboolo.com
0 Comment
Rate this document
  1. The product Activia
  2. The product ranges
  3. The packaging

This wide range is particularly efficient for it meets almost every person's needs. Women have their own brand, kids have their own brands, elderly people have their own brands, and men just have to pick the one they prefer (maybe Danette like the French football players?). This range is also efficient thanks to the top managers who stay on. Initially DANONE's yoghurts used to have too much sweetener, but managers have answered very quickly to the needs arising out of the public awareness of health problems.

Top sold for business strategy

Carlton Polish Co.

 Business & market   |  Business strategy   |  Market study   |  11/18/2011   |   .pdf   |   9 pages

Case study: Sustainability at Millipore

 Business & market   |  Business strategy   |  Case study   |  03/30/2012   |   .doc   |   6 pages

Recent documents in business strategy category

New product report of SOOTHE Inc.

 Business & market   |  Business strategy   |  Case study   |  08/05/2017   |   .doc   |   7 pages

Megacorp's Crane Manufacturing company (CMC) operations analysis

 Business & market   |  Business strategy   |  Presentation   |  08/05/2017   |   .doc   |   7 pages