Advertising and communication: A new shampoo
- Competitive analysis
- Name and about the product
- Strength and weaknesses of their advertising
To sell a new shampoo one should know what the competition offers. Also one must understand the product and know who it is intended to. There are three very distinct types of shampoo. - Shampoo, standard (for everyday utilization): We will therefore consider a shampoo that you can find in any shopping malls. - Professional shampoo: A shampoo for professional use (in hairdressers for example). This shampoo is more expensive and also it is more difficult to find. - Shampoo for animals: In France, as in many other countries offer several brands ofshampoos for dogs and cats. It is a fairly large market that also deserves attention. Name of the product: DOP Traitant Parent company: DOP 2 or 3 key features of the product: The product is of very good quality. It enables maintains optimal hair. The result of this product but also its visual effects are also seen in the long term. The range offers several products with different characteristics.