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Analysis and strategy of AXA

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case study
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  1. Introduction
  2. External analysis
    1. Definition of the industry
    2. Analysis of economic forces affecting the industry (PESEL)
    3. Industry Analysis: Porter's Five Forces
    4. Industry segmentation
  3. Internal Analysis
    1. Defining the Enterprise
    2. Resource Analysis
    3. Skills Analysis
    4. Balanced ScoreCard analysis
    5. Analysis of Corporate Governance
  4. Final analysis
  5. Conclusion

I) Activity:

AXA is a global company that enjoys a favorable international reputation. It has acquired 3% of the world insurance market. AXA is one of the world's leading insurance companies and has a turnover of more than 90 billion €. It has 65 million customers worldwide and 150,000 employees. It has an excellent management system and is ranked third (behind UBS and Fidelity) for Asset management. Asset management is exercised within the group by two companies, Alliance Bernstein of the U.S. and AXA Investment Managers in Europe and they represent around 10% of the consolidated revenues of AXA. In late 2007, its total assets that were under management amounted to over € 800 billion (over € 1280 billion since the acquisition of Winterthur Switzerland). More recently, the group launched AXA Bank (formerly Bank Direct, a subsidiary of BNP) which they acquired for € 60 million in September 2002 which now has over 650,00 customers. The banking platform has been extended to all of Europe with the creation of the AXA Bank in Europe. This entity brings together its banking subsidiaries in France, Belgium, Germany and Hungary

In insurance, the group is positioned as number two in Europe (behind Allianz) and number one in France (it has 10.1% of the market and is positioned just behind NOC and Predica, 14% market share for damage insurance, which with 3,500 officers and 3,800 outlets is the largest in the Hexagon).

Tags: Analysis of Axa group, Axa insurance, Axa asset management,

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