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Analysis of Dell Inc.

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  1. Introduction of the company
  2. Business Strategy
  3. Limit: Counterfeiting
  4. Conclusion

Since its creation in 1984, US based Dell Inc. has come to adopt a business model that is different from its competitors. Unlike its competitors who focus more on costs, Dell Inc. offers solutions tailored to the needs of its clients, whether individuals (B to C) or business (B to B). Dell holds a competitive advantage over its competitors with regards to customer intimacy. Dell wanted to stand out from the competition by offering the client PC that could be customized; the customer could choose all the components he wished to see being incorporated into the PC.

Dell Inc. provides solutions to a wide range of clients: Individuals, SME,Corporate and Public Sector. Many companies have developed their networks of computers with Dell by insisting on a particular component. The public sector (local,education and hospitals) has followed this trend. By diversifying its customers, Dell Inc.has managed to achieve sustainable growth since its inception. It is due to this presence in these four segments that Dell has managed to overcome the economic crises that have massively affected the computer industry since the 1980s.

Observing the flourishing success of Dell Inc., some companies have tried to emulate this strategy, but success was not easy to come by. It was clear that only Dell, Inc. could provide a customized PC at an affordable price, with a wide range of services, made available by telephone or Internet.

Tags: Dell Inc., customizable PCs, PC industry

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