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Ashford bus 642 week 1 assignment

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  1. Introduction
  2. What is business research?
  3. What is the difference between applied research and basic or pure research?
  4. Use a decision about how a salesperson is to be paid, by commission or salary, and describe the question that would guide applied research verses the question that would guide pure research
  5. Conclusion

What is business research?
Business research, as stated by Cooper & Schindler (2011) is ?a systematic inquiry that provides information to guide managerial decisions? (p.10). It is the process of identifying, collecting, analyzing, synthesizing and deciphering real data which can be used for identifying and solving real world problems.

Why should there be any question about the definition of research?
As you mentioned in your instructor guidance to us, with a good working definition, the procedures used in conducting research are repeatable and ethical. The observations are from a objective perspective without bias. Good research uses appropriate analytical techniques. Conclusions are professionally drawn based only on the findings. Business research includes predictive studies, reporting, descriptive studies and explanatory study.

[...] Language Skill Constructs would contain: -Amount of experience / education each team member has -Number of male and female sales representatives with foreign accents Presentation Quality Construct would commit: -Amount of knowledge each team member has about the product -Amount of experience / education each team member has b.) How might any of these concepts and/or constructs be related to explanatory hypothesis? One possible explanatory hypothesis could be: ?From (date) to (date), female sales representatives had a lower customer defection rate due to higher job satisfaction, more advanced education and better presentation skills than their male counterparts.? Reference Cooper, D. & Schindler, P. (2011). Business Research Methods. Eleventh Edition. McGraw-Hill Irwin: New York , N.Y. [...]

[...] In order to make the best decision possible, the sales force manager needs to understand the who and what will be affected, when this could take place, and how the future will be changed after the decision. One thing that might help is to use a predictive study to explain what might happen after the decision is made. Predictive studies attempt to predict when and in what situations an event will occur. Use a predictive study for each choice to understand the pros and cons of each. Lastly, in this case, the manager might also want to consider an applied research to address the effects on action, performance and policy needs of this motivation program. [...]

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