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Bangalore: Online beauty and personal care market outlook 2012

About the author

Tier2RetailResearch India Pvt Ltd
Level
General public
Study
management
School/University
Parul...

About the document

Published date
Language
documents in English
Format
pdf
Type
case study
Pages
4 pages
Level
General public
Accessed
0 times
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  1. Market outlook
  2. Market structure
  3. Market segmentation
  4. Key developments
  5. Regulations and growth barriers
  6. Future outlook 2016
  7. Proposition
  8. Conclusion

Online beauty & personal care segment witnessed higher double digit value sales growth of 19 on year-on-year basis in 2011-2012. It further registered annual transactions increase of 10 on year-on-year basis in 2012. The segment is stipulated to witness average annual growth of 25% with respect to value terms in next 18-24 months (2012-2014). Fast moving lifestyle along with pollution and stress across personal-professional cycles are core drivers of online beauty & personal care segment in Bangalore. Further, higher discount schemes and availability of wider choice of brands in colour cosmetics and hair care products across online platforms are secondary drivers of marketspace on short to medium term basis. Three online platforms control 60 of Bangalore beauty & personal care virtual marketspace in 2012. Flipkart.com is the market leader with transaction volume share of 30. Urbantouch.com (wholly owned subsidiary of Fashion and You) is the fastest emerging online BPC platform in Bangalore with market share of 15 (2010: 5) in 2012.

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