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Blue and White: Case study

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  1. Introduction
  2. Research
  3. Decision making process
  4. Results
  5. Conclusion

During this next project, our team of researchers will be addressing the situation of a company called Blue and White, regarding its activities as a manufacturing company with hopes of exporting its goods and services to the U.S.A. market. During the development of this project, many of our previously acquired tools needed to be used such as managerial, administrative, and financial knowledge in order to obtain a clear view of what the company is doing right and wrong nowadays, but more importantly, so that we can understand the best possible different scenarios that the company should be expecting when the time comes for them to start exporting.

Blue and White is a company located in Mexico Distrito Federal. It was founded by Miguel Mier 9 years ago, as a uniform distribution center for many enterprises around the country. It started with only 4 employees but as time went by, Blue and White started to grow and it came a time when extra investment was needed, so a year ago, the company gained a new partner so that growing could be even faster.
Since the beginning, Blue and White has grown to have three full maquiladoras and a sale center with 12 employees. Its range of products has also increased along the way. In the start there were only 4 basic products that were sold, 3 different fabric shirts and Polo T Shirts. Nowadays, the range of the product is huge, since any piece of clothing can be done as long as there is a physical sample of what the client wants, so jeans, caqui, jackets, vests, hoods, and many other pieces can be done upon request.

Blue and White main goal has been to expand its reach so that its products can be sold to the main enterprises and all across Mexico, but since the new partnership, this goal was elevated and its pointing towards a bigger market in the USA. More specifically, the next logical step for the company is to participate in the Las Vegas clothing expo called ?Magic?. Here companies from many different branches of business come looking for new suppliers.

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