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Bombardier transportation and the Adtranz acquisition

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documents in English
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case study
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3 pages
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General public
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  1. What is this case about ?
  2. What are the Key Success Factors of the railway equipment industry ?
  3. Draw a schematic representation of Bombardier's business portfolio before and after the Adtranz acquisition. How critical is the European railway market for Bombardier?
  4. Is Adtranz an attractive acquisition target for Bombardier? What are the arguments for and against?
  5. What should Lortie do with Adranz? Integrate it? Leave it as a stand-alone? A mix ?
  6. Propose an organizational structure for the Railway SBU of Bombardier

This case analysis is about the successful Adtranz acquisition by Bombardier in 2001 and how the new appointed president and COO Pierre Lortie was brought in to manage the acquisition.

Based in Montreal, Bombardier is a diversified multinational company with four major divisions : aerospace, recreational products, capital and transportation. Bombardier Transportation (BT), one of the two major divisions of Bombardier with aerospace, is the global leader in the rail equipment manufacturing and servicing industry. Indeed, BT produces a wide range of product including passenger rail vehicles, locomotives, bogies, propulsions and controls, in addition to services.

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