Search icone
Search and publish your papers

Bombardier transportation and the Adtranz acquisition

Or download with : a doc exchange

About the author

General public

About the document

Published date
documents in English
case study
3 pages
General public
1 times
Validated by
0 Comment
Rate this document
  1. What is this case about ?
  2. What are the Key Success Factors of the railway equipment industry ?
  3. Draw a schematic representation of Bombardier's business portfolio before and after the Adtranz acquisition. How critical is the European railway market for Bombardier?
  4. Is Adtranz an attractive acquisition target for Bombardier? What are the arguments for and against?
  5. What should Lortie do with Adranz? Integrate it? Leave it as a stand-alone? A mix ?
  6. Propose an organizational structure for the Railway SBU of Bombardier

This case analysis is about the successful Adtranz acquisition by Bombardier in 2001 and how the new appointed president and COO Pierre Lortie was brought in to manage the acquisition.

Based in Montreal, Bombardier is a diversified multinational company with four major divisions : aerospace, recreational products, capital and transportation. Bombardier Transportation (BT), one of the two major divisions of Bombardier with aerospace, is the global leader in the rail equipment manufacturing and servicing industry. Indeed, BT produces a wide range of product including passenger rail vehicles, locomotives, bogies, propulsions and controls, in addition to services.

Similar documents you may be interested in reading.

Bombardier & Adtranz : Strategic Management

 Business & market   |  Management   |  Term papers   |  01/02/2011   |   .doc   |   4 pages

Strategic analysis of the multinational Bomber

 Business & market   |  Marketing   |  Case study   |  03/03/2011   |   .doc   |   11 pages

Top sold for business strategy

Nike's outsourcing strategy

 Business & market   |  Business strategy   |  Case study   |  01/27/2011   |   .doc   |   5 pages

HRM in companies: Ryanair, IBM, Google, IKEA

 Business & market   |  Business strategy   |  Case study   |  03/06/2014   |   .doc   |   12 pages