Search icone
Search and publish your papers

The brand Louis Vuitton in France and China

Or download with : a doc exchange

About the author

General public

About the document

Published date
documents in English
case study
30 slides
General public
1 times
Validated by
0 Comment
Rate this document
  1. Introduction
  2. Plan and presentation of the brand Louis Vuitton
  3. External analysis of the Luxe market
  4. The position of Louis Vuitton
  5. The target of Louis Vuitton
  6. Analysis: Advertising of Louis Vuitton
  7. Conclusion

Luxury products: consumer goods top of the range, they are not products of first necessities Luxury product / mark: spirit of culture and sign of membership France ?Paris is the capital of the fashion? The luxury is one of symbols which characterizes France The French creators are very estimated in the sector of the luxury, the leather / clothes Event ?Fashion Week in Paris? Beijing 2012 exhibition of luxury items : turnover 670 million yuans ?China is going to become the market where the growth of consumption of luxury items is the fastest of the world? In 2015 China will occupy more than 20 % of the parts of the market of the items of world luxury

Similar documents you may be interested in reading.

Louis Vuitton's market strategy to excel in the competitive luxury industry

 Business & market   |  Business strategy   |  Term papers   |  11/22/2010   |   .doc   |   23 pages

Sectoral study of Louis Vuitton

 Business & market   |  Marketing   |  Case study   |  03/03/2011   |   .doc   |   50 pages

Top sold for business strategy

Nike's outsourcing strategy

 Business & market   |  Business strategy   |  Case study   |  01/27/2011   |   .doc   |   5 pages

Case study: Quality compliance at the Hawthorn Arms

 Business & market   |  Business strategy   |  Case study   |  12/10/2012   |   .pdf   |   4 pages