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Business plan: Nail art

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case study
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  1. Introduction
  2. Presentation and analyse of the service and environment
    1. What are we selling?
    2. Vision mission
    3. Market description
    4. Environment
  3. Strategy
    1. Strategic objectives
    2. Target market
    3. Marketing plan
    4. Communication and partnership
  4. Finance
  5. Conclusion

Our service is a premium nail bar which offers new kinds of polish. The concept is very easy. In 5 minutes for 4€ the customer will have her nails polished. We have different kinds of products (see appendix): the first one is stamping nail art. It's a concept well known in the USA and in the UK but there is no beauty parlor in France that provides these types of polish. We also have pleasant smell polish, magnetic polish and a polish that changes color with the sun. Our nail bar will be located at "La Defense" and in beauty shops. Each woman deserves to take care of herself. In our stressful lives, Nail Art is the modern place where women can come and take a short break. The quick way to get the creativity touches any woman needs in her daily life. We will adapt our services to their needs and wishes with the customer service and the best environment they deserve. Rapidity, creativity, innovation and customization. A mobile Nail Bar has the objective of bringing a personalized service and innovated designs to its customers. The Nail Bar's vision is to focus on the customer's needs because fashion is in constant evolution. In our dynamic world, to come to our Nail Bar.

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