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Case of Renault group

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  1. Introduction
    1. Presentation of the company and its strategic issue
  2. Strategic analysis
    1. The 5 forces of Porter
    2. The supply and demand
    3. Blue Ocean Strategy: Drive the Change
    4. SWOT analysis
    5. The key success factors
    6. PESTEL analysis
    7. Renault Strategic Business Unit
    8. Value chain: ?Monozukuri? method
  3. Organizational logic of Renault
    1. Organizational structure of Renault SA
    2. BCG Matrix
    3. Ansoff Matrix
    4. Coordination processes
    5. Internal interactions
    6. External interactions
  4. Conclusion

Renault Group is a French car manufacturer, closely related to the Japanese automaker Nissan since 1999. This group has factories and subsidiaries around the world. It is founded by brothers Louis, Marcel and Fernand Renault in 1898 and stands fast by his innovations. Renault's mission is to provide a wide range of products and services related to the automotive sector in all its forms. His vision is to become leading in Europe and establish itself as a major global automakers.

Renault is the brand history and founder of the group, and is present in all segments of the automotive market. The brand has great international expansion.
Dacia is the second brand of the Renault Group; it ranks fourth among the world's automakers.
Dacia is the first Romanian car manufacturer and develops its strength to the international. Dacia is the center of development of the Renault Group in Central and Eastern Europe, with a mission to produce modern, robust, and affordable for new markets and tailored to the needs and expectations of new customers. At the heart of its strategy, we find the Logan project, a completely new vehicle that does not resemble the old Renault models.

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