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Case study : Bally total fitness and The coffee industry

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documents in English
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case study
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8 pages
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  1. What is this case about?
  2. Segment the US Health industry (combining applications, clients and technology variables), select the most relevant segments and identify their respective Key Success Factors
  3. Assess the attractiveness of the most relevant segments
  4. Draw the competitors strategic group map
  5. Elaborate future scenarios for this industry
  6. Implications and recommendations for Bally
  7. Building scenarios in the coffee industry

The case is about Bally Total Fitness, an American Fitness Club chain created in 1962 by Dave Wildman. From a modest, single club, Bally Total Fitness had grown to become the « largest and only nationwide commercial operator of fitness centres » with over 360 outlets in the United States.
However over the last decades, the firm had to face several problems including the collapse of Bally's stock price, the intensification of competition or the investigation into accounting procedures opened by the U.S. Securities and Exchange Commission opened an investigation into accounting procedures.

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