Search icone
Search and publish your papers
Our Guarantee
We guarantee quality.
Find out more!

Case study: Nokia

Or download with : a doc exchange

About the author

General public
MIMS, Mumbai

About the document

Published date
documents in English
case study
5 pages
General public
1 times
Validated by
0 Comment
Rate this document
  1. Introduction
  2. The changing business trends
  3. Performance analysis in the year 2002
  4. Research and development
  5. Assumptions
  6. Sales growth rate
  7. The plug
  8. Share price
  9. Scenario analysis
    1. Scenario 1
    2. Scenario 2
    3. Scenario 3
    4. Scenario 4
  10. Limitations and pitfalls
  11. References

Nokia needs no introduction. Nokia, probably the largest manufacturer of cameras has held its leadership position in the cell phones industry as well. Nokia's constant innovation coupled with focus on user friendly technologies has helped secure leadership position in mobile communications.

Nokia has not been immune to rapid changes in market dynamics. It has so far been successful by developing user friendly technologies especially in the area of mobile internet. Growth in the use of the Internet also contributed to the increase in demand for mobile Internet and related mobile data and Internet applications.

[...] This model is quoted in Euros Sales Growth Rate The sales growth rate of between and used in the model was chosen based on past performances of the firm. In 2002, net sales fell by the first in as many years, dating back 1999. Sales might have fallen because of a market saturation of the firm's products. For this reasons the most realistic rates to choose were the above. Share price The share price of the firm is calculated using the free cash flow and the industry's average weighted average cost of capital (WACC). [...]

[...] Nokia may gain rave reviews, but then again customers might prefer to buy products from other rival companies like Sony- Ericsson or Motorola. These are questions of style and taste and the financial model is absolutely hopeless at dealing with these qualitative subjective issues. These same factors could however be the very matters that lead to the success of Nokia 2. Models do not create knowledge. One of the principal reasons for this is that financial models can only analyze existing knowledge or information. [...]

Similar documents you may be interested in reading.

Nokia, its strategies and its wrong Marketing Mix in the case of the N-Gage

 Business & market   |  Marketing   |  Case study   |  07/28/2006   |   .doc   |   24 pages

Feasibility study: Creation of marketing for a mobile agency in India

 Business & market   |  Marketing   |  Term papers   |  01/03/2011   |   .doc   |   40 pages

Top sold for business strategy

Does competition affect social preferences in the context of a bargaining game? Discuss

 Business & market   |  Business strategy   |  Case study   |  05/21/2012   |   .doc   |   3 pages

Carlton Polish Co.

 Business & market   |  Business strategy   |  Market study   |  11/18/2011   |   .pdf   |   9 pages