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Case study "The Passenger Air Transport Industry"  Lufthansa

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  1. Introduction
  2. Swot analysis
  3. Porters Five Forces
  4. Strategic problems
  5. Objective planning
  6. Trends
  7. Conclusion

Context and opportunities: -Big competitors in low cost market in Europe (Ryan Air, Easyjet). -Target: Logistics and Equipment -Use smaller and older airplanes from our filiales -Second zone airports to avoid big slots and taxes of the hubs - Target: Service and Human Resources Automatization of booking and boarding : all online, using NTIC for the booking and inventory process with new software of the air transport industry, from AMADEUS or SABRE Reduce the labor costs by outsourcing the human resources to Manpower for the cabin crew, cleaning, and company agent in the airports. It could reduce the cost of 40% : from 30% to 15% of the total cost of the company as it currently happens in the industry Make 5% profit more by proposing additional services: hotels and restaurants, cars rent, tourism operator online, extra snack during the flight, easy boarding, and seat choice

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