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Competitive Environment Analysis : Haagen- Dazs

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About the document

Published date
documents in English
case study
24 pages
General public
11 times
Validated by
  1. Historic
  2. External Analysis
    1. The Pestel Framework
    2. The Five forces Framework
    3. Strategic groups
  3. Internal Analysis
    1. Key successful factors
    2. Value chain
    3. The SWOT Analysis
  4. Strategic purpose
    1. Corporate governance
    2. Corporate social responsibility (CSR)
  5. Business-level strategies
    1. SBU
    2. Strategy corporate
    3. Strategy generics
    4. Competitive advantage
  6. Critics

Since it was created in the early 1920s, Häagen-Dazs has become a strong and powerful brand, and is well established in the ice cream market. The company has made quality and originality its motto. Its philosophy is also based on the same principles: 'Find the purest and the finest ingredients in the world and craft them into the best ice cream'.1 The durability of the company and the high competitive market of ice cream makes one wonder what makes Häagen-Dazs successful. What strategy has Häagen-Dazs adopted in order to be one of the main actors in the ice cream market? It focuses on the high quality of the products but is it enough to maintain Häagen-Dazs at the first place? The quality implies higher prices, so would it not be prejudicial for the brand in the long term? Are the customers ready to buy ice creams at such a high price? Through this case study of Häagen-Dazs, we will see how the environment has an influence on the company's strategy (external analysis). Moreover, the analysis of the company itself, that is to say, its different strategies or its corporate governance for example, will help us to understand how the brand of Häagen-Dazs has maintained its success since the early 1920s.

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