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The entrepreneur’s path to global expansion: Global economy

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  1. Introduction
  2. The entrepreneur's path to global expansion
  3. Opportunities and resources
  4. Development
  5. Three paths to global expansion
  6. Keys to success
  7. Learning activity
  8. Conclusion

The first step for an entrepreneur is to define what are its opportunities and resources. Selling existing product or service in new geographic markets.Demand for a new product or service or for an existing product.Possibility of product-line extension. Better access for the company to resources such as capital, well-trained managers and engineers or specialized supplier services. Resources comprise everything that the entrepreneur might enlist to pursue an opportunity: Financial capital. Specific talent and human capital. Specific information useful to pursuing a business opportunity.Risk-capital providers that can offer more than financial capital. The International Expansion Matrix is the juxtaposition of the opportunities and resources for a company. This matrix defines the choices that a venture has at its inception and throughout its life. This matrix is used to assess and direct a venture but also to communicate with investors and employees.

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