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Export from France to Brazil : Scutum Security First

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  1. SSF brief strategic presentation
  2. External analysis : PESTEL & SWOT
  3. The Brazil market demand
  4. Positioning and competitive advantage
  5. The market priority targets
  6. Business development strategy
  7. Basis for marketing mix
  8. Sales projections / 3 years
  9. Action plan
  10. Key success Factors & Final recommendations

Competitive assets (certfications / AfterSales / Partners) Recognition & Expertise (partnership with bank essential for direct dredibility on the market to approach french companies with even more assets in our offer) A well targeted communication Efficient studies and recruitments Heavy investment (financial / time / workforce / efforts / work) Transparency & Motivation (beware corruption and administrative flaws)

[...] Business case : S.S.F. [...]


[...] Scutum Security First EXPORT : FRANCE TO BRAZIL http://www.renoma-cafe-gallery.com/img/icons/fr.pngBrazil-flag-icon.pnghttp://files.softicons.com/download/application-icons/toolbar-icons-by-gentleface/png/512/export.png 2014 SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT ? ANALYSIS ? PROTECTION - SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT ? ANALYSIS ? PROTECTION - SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT ? ANALYSIS ? PROTECTION - SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT Export to brazil : The plan SSF brief strategic presentation External analysis : PESTEL & SWOT The brazil market demand Positioning and competitive advantage The market priority targets Business development strategy Basis for marketing mix Sales projections / 3 years Action plan Key success Factors & Final recommendations SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT ? ANALYSIS ? PROTECTION - SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT ? ANALYSIS ? PROTECTION - SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT ? ANALYSIS ? PROTECTION - SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT Brazil-flag-icon.png SSF to Brazil SSF Brief Strategic Presentation http://www.saffrance.com/wp-content/uploads/2012/02/globe.png 1 SSF 2014 http://www.securite-sf.com/images/1-Informer.pnghttp://www.securite-sf.com/images/2-Alerter.pnghttp://www.securite-sf.com/images/3-Analyser.pnghttp://www.securite-sf.com/images/4-Proteger.png Stay Informed Protection Analysis Alert SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT ? ANALYSIS ? PROTECTION - SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT ? ANALYSIS ? PROTECTION - SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT ? ANALYSIS ? PROTECTION - SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT 104 Millions ? 900 Employees Worldwide 200 Customer Portfolio 40 Technical And Commercial Implementations 70000 Secured Sites ; Supplies Guaranteed with Scutum Certification Scutum Group has a division in charge of the international development SSF secures financial, commercial and industrial structures 2 main strategic objectives : 2 new subsidiaries in India & Brazil External analysis : Pestel 2 http://www.unisource.co.za/wp-content/uploads/2013/06/chart-search-icon.png SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT ? ANALYSIS ? PROTECTION - SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT ? ANALYSIS ? PROTECTION - SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT ? ANALYSIS ? PROTECTION - SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT Federal state Disagreements between all political levels High corruption of public services including the police French law obligations Industrial Property similar Legal representatives recommended Heavy labor code Heavy bureaucracy and legislation Corruption Portuguese Cultural management 17 Million firearms Criminal groups State protection Security main markets 197 million people Average age : 29 years 20.000 French established in Brazil 25.8 homicides per 100,000 inhabitants Social divide South East states rich and developed 6th Global Economy First commercial market of France in Latin America Various industries & Abundant resources Cheap workforce Strong fiscal system Modern banking system Government promotes FDI 350 French companies Poor infrastructure : deficiency in security Important equipment provider 3rd largest computer market 850 des 1000 premières entreprises présentes au brésim (filiales/joint ventures) ECO 84% of urban population SOCIAL 350 entreprises dont 80% sont installées entre Rio et Sao Paulo ECO Strong Currency ECO 80% of 350 in Sao & Rio ECO Each state has a military police, civil and municipal body guards ENV South East Market Rio & Sao ENV French expatriates sent to Brazil are protected under French law LEG (André Gilles / partenaire & associés) SWOT Analysis 2 http://www.modelcreator.com/iphone/img/icon.png SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT ? ANALYSIS ? PROTECTION - SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT ? ANALYSIS ? PROTECTION - SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT ? ANALYSIS ? PROTECTION - SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT Strengths Opportunities Weaknesses Threats Weakness of the real Social pressure Developed industry Significant economy Rio 2016 Modern fiscal system Deficient infrastructure Language Heavy administration & bureaucracy Legal representatives recommended Corruption High financing capacity Worldwide Implemented Reputed in It security No fluent Portuguese Competencies not specified Few international implementations Lack of international reputation Country under social pressure which translate lack of security The investment in the country remains strong Administrative procedures and importance of the Portuguese language Weakness of the real promotes investment / french highly present STR Brazil demand 3 Brazil-flag-icon.png SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT ? ANALYSIS ? PROTECTION - SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT ? ANALYSIS ? PROTECTION - SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT ? ANALYSIS ? PROTECTION - SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT Market demand : Important needs N 2 in crime rate Big consumers Competitive and important market Security important issue agents Young market Events : FIFA World Cup 2014 / Rio 2016 / Carnival Associations : ABESE Targets : Private sector Finance institutions IT security FIFA World Cup 2014 ? Rio 2016 (international competition) http://upload.wikimedia.org/wikipedia/commons/b/be/Mapa_do_Brasil_com_a_Bandeira_Nacional.png RIO jeux olympiques et paralympiques EXPOSEC (Feira Internacional de Segurança Electronica, Empresarial e Patrimonial) Sao ABESE (Associaçao Brasileira das Empresas de Sistemas Electrnicos) Important Needs : Kidnapping express : Touche des gens fortuné vol de carte bancaire (quelques heures) Enlèvement + ramson : faous figures Sao Paulo : 800 personne par jours attaqués dépouillés entreprises sur le marché de fournisseurs de services) & confiance aux grandes marques Big consumers in security equipments / Young market annual growth) / IT security systems market Equipments : It, private, housing Finance institutions billion invested in 2013 Positioning and competitive advantage Local 4 SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT ? ANALYSIS ? PROTECTION - SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT ? ANALYSIS ? PROTECTION - SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT ? ANALYSIS ? PROTECTION - SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT http://www.scouts.ie/images/group_locator_icon.png International Challenger Experimenté Competitive advantage Company name headquaters Presence in brazil Service offer Product offer SSF Paris Yes 0 Velours Security Paris Yes Ponto Forte Rio de Janeiro Yes 0 Siemens Munich Yes 4 http://www.iconpot.com/icon/thumbnail/gold-trophy-icon.jpg.pagespeed.ce.PW9PKPCg7f.jpg SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT ? ANALYSIS ? PROTECTION - SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT ? ANALYSIS ? PROTECTION - SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT ? ANALYSIS ? PROTECTION - SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT The market priority targets 5 SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT ? ANALYSIS ? PROTECTION - SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT ? ANALYSIS ? PROTECTION - SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT ? ANALYSIS ? PROTECTION - SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT http://files.softicons.com/download/object-icons/barkerbadges-icons-by-barkerbaggies/png/512/mod_target.pnghttp://files.softicons.com/download/business-icons/credit-cards-icon-set-by-yootheme/png/512x512/generic_bank.png IT sector Private Finance institutions French International Bank partnership Private industries Private security Local video surveillance & IT equipment manufacturer Local agent provider / formation Needs Local representatives Heavy investment International reputation SECEX Events & Fares Assets Abundant needs Market in explosion Specific Areas Numerous assistance agencies$ Industrial Property AXA BNP CREDIT AGRICOL STE GENERAL Local agent provider / formation = find the best engineers Lawyers RIO AND SAO NEEDS FISP (Foire international de sécurité et de protection) EXPOSEC (Feira Internacional de Segurança Electronica, Empresarial e Patrimonial) Sao Paulo Secrétariat brésilien du commerce international : le SECEX Embassies / Chambers /specialized subcontractors Business Development Strategy : Selected Strategy The Industry in numbers Approximately 8.000 security companies in Brazil : 49% retailers and installers 30% providers of monitoring services 12% distributors manufacturers 6 http://www.iconshock.com/img_jpg/REALVISTA/project_managment/jpg/256/strategy_icon.jpg SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT ? ANALYSIS ? PROTECTION - SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT ? ANALYSIS ? PROTECTION - SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT ? ANALYSIS ? PROTECTION - SCUTUM SECURITY FIRST ? STAY INFORMERD ? ALERT Best prospects French Banking Group / BNP Private companies / 350 French companies Manufacturer / contact CCI ME Service Cyber security Internal IT security SSF Brazil : security company specialized in the protection of IT & banking infrastructures - Audit / Installation / Maintenance - 21% others manufacturors and distributors (integration strategy : controlling above its market by integrating a manufacturor) brazil reputation on it's market Numerous brands / large market in equipment Payment and It security Private companies : External and internal security Cyber security: especially in data cryptography. [...]

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