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  1. Business presentation
  2. Market mapping
  3. External analysis : PESTEL & SWOT
  4. Porter's 5 forces Analysis
  5. The Indian market demand
  6. Competitors in india
  7. Basis for marketing Mix
  8. Global strategy
  9. Indian strategy
  10. Key success Factors & Final recommendations

-> 2008 : whole collection based on indian fashion (Saris) « Orange Hermes & Rose indien » -> 2011 : opening of a ?Flagship? in the heart of Mumbai old town with its local partner KHANNA RETAIL -> Strategy opposed to its competitors -> 3 shops ? 1 in a prestigious hotel Delhi and 1 in Pune -> ? Hermes and India has a love relationship it's not about business? -> ?No marketing tools in India, it is not here that we are going to make profit?

[...] HERMES ESTABLISHMENT IN INDIA 2014 http://upload.wikimedia.org/wikipedia/fr/thumb/4/41/Hermes-international.png/220px-Hermes-international.png H Export to India: The plan Business presentation Market mapping External analysis : PESTEL & SWOT Porter's 5 forces Analysis The Indian market demand Competitors in india Basis for marketing Mix Global strategy Indian strategy Key success Factors & Final recommendations H http://upload.wikimedia.org/wikipedia/fr/a/a5/Hermeslogo.png Business presentation http://upload.wikimedia.org/wikipedia/fr/thumb/4/41/Hermes-international.png/220px-Hermes-international.png 03 https://2.bp.blogspot.com/-eUIkz4DuzsY/UF3TN5C6uEI/AAAAAAAAG1w/D9uQ5JPeLVk/s1600/Hermes_festival-des-metiers.jpg Hermes sale : leather items Silk items Riding accessory Accessories and clothing for men, women Accessories and linens Founded in 1837 ? Name : HERMES Revenue In 2012 : 3,4 Billion $ Net income In 2012 : 740 Million $ + ? Employees ? Luxury ? SECTOR Present in : ? 25 Countries NR Market Mapping http://upload.wikimedia.org/wikipedia/fr/thumb/4/41/Hermes-international.png/220px-Hermes-international.png 04 NR External analysis : Pestel Fiscality and taxes policies in favour of foreign investments Persistent uncertainties over the cashmere issue Red Tape Heavy bureaucracy and legislation Slowness of adminastration process Corruption Monsoons issue Different climates Cast system Tradition of luxury Strong presence of religions 32 languages 2020 : India is the first world population Upper classes develop a real demand Increase of cosumption demand Expansive cost of real-estate Poor infrastructure High development of IT Modernisation dynamics http://upload.wikimedia.org/wikipedia/fr/thumb/4/41/Hermes-international.png/220px-Hermes-international.png 05 http://www.unisource.co.za/wp-content/uploads/2013/06/chart-search-icon.png SH SWOT Analysis 2 Strengths Opportunities Weaknesses Threats The 5th country in number of consumers in 2025 The luxury market develop to secondary cities growth in 2013 of the luxury market. [...]


[...] Any questions ? [...]

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