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case study
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  1. Business presentation
  2. Market mapping
  3. External analysis : PESTEL & SWOT
  4. Porter's 5 forces Analysis
  5. The Indian market demand
  6. Competitors in india
  7. Basis for marketing Mix
  8. Global strategy
  9. Indian strategy
  10. Key success Factors & Final recommendations

-> 2008 : whole collection based on indian fashion (Saris) « Orange Hermes & Rose indien » -> 2011 : opening of a ?Flagship? in the heart of Mumbai old town with its local partner KHANNA RETAIL -> Strategy opposed to its competitors -> 3 shops ? 1 in a prestigious hotel Delhi and 1 in Pune -> ? Hermes and India has a love relationship it's not about business? -> ?No marketing tools in India, it is not here that we are going to make profit?

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