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Ford Motor Company versus Subaru of America

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  1. Enterprise background and history
    1. History
    2. Vision
    3. Mission and pledge
  2. Markets
  3. Financial statement 2015
    1. Income statement
    2. Balance sheet
    3. Statement of cash flows
  4. Stock price and forecast earnings growth

When asked the question, "Who are the most profitable corporations in the world?" Ideas that come to mind may be pharmaceutical companies, banks, oil manufacturers, airlines, software companies, real estate corporations, but what about automobile manufacturers? The automobile sector for the US is enormous. Many individuals own a vehicle, and the majority is not cheap. Humans see so many cars on a day to day basis and use them so often that many of us forget about the actual automobile market and how big the market actually is. According to Statista in 2012, the US generated a mind-blowing amount of about 57.2 billion US dollars. From a business perspective automobile manufactures seem to be the perfect fit for the criteria of our class and this particular assignment.

[...] Subaru as of now is currently up at 379.0 and opened at 374. Ford also happens to be down and a lot lower at Subaru's 52 week range is 337- 446.0 and Fords is 10.44 - 15.94 this plays into theory of supply and demand, a corporate giant like Ford is able to sell stock at a low price and real in more customers while Subaru has to charge more to continue to grow. Subaru happens to only have thirteen major owners/shareholders which are: ?Major Shareholders: Dimensional Fund Advisors LP, Daiwa Asset Management (Singapore) Ltd., Nomura Asset Management Co Ltd, Nikko Asset Management Co ltd, Daiwa Asset Management Co Ltd, Mitsubishi UFJ Kokusai Asst Mgmt Co., Ltd, Norinchukin Zenkyoren Asset Mgmt Co. [...]


[...] Unlike Ford's few problems Subaru only seems to have one main problem which is keeping up with demand, which could be a lot worse. Word Count: 2,686 References Annual Financial Statements Ford Motor Co. (n.d.). Retrieved April from http://quotes.wsj.com/F/financials Annual Financial Statements - Subaru Enterprise Co. (n.d.). Retrieved April from http://quotes.wsj.com/JP/9632/financials Farfan, B. (2016, January 8). Subaru of America Mission Statement - Technology, Harmony and Global Progress. Retrieved April from http://retailindustry.about.com/od/retailbestpractices/ig/Company- Mission- Statements/Subaru-of-America-Mission-Statement.htm Corporate Responsibility Diversity & Inclusion Subaru of America http://www.subaru.com/csr/diversity.html Fuji Heavy Industries Ltd. [...]


[...] In 2015, the net operating cash flows grew for Ford from $14,507 million in 2014 to $16,170, compared to Subaru's Cash flow that declined almost 700 million from $1,731 in 2014 to $1,044 in 2015. This means that Ford generated more cash than they happened to spend on its section's activities. Over time, the amount grew, indicating Ford's healthy business, as for did the opposite. Looking into net investing cash flow, Subaru amplified from $562 million up to $962 million, almost doubled. Ford seemed to increase from $21,124 million to $26,162 million. Ford spent more to invest on its assets whereas Subaru did not. [...]


[...] After WWII, Subaru created a scooter, the Fuji Rabbit with the spare parts from airplanes. Eventually, the company split up into a different business that manufactured scooters, coaches, engines and chassis. Next, CEO Kenji Kita decided that a good idea would be to get involved in car making and pretty soon the first Subaru car was created, the Subaru 1500 (1954). Over time both companies adopted the practice of in house financing and created their own sectors. The Financial Services sector offers various automotive financing products to and through automotive dealers globally. [...]


[...] Mission and Pledge Diversity and inclusion are core values of Subaru's business and a part of their corporate culture. Subaru actively encourages an environment in which the perspectives of our employees, retailers body, suppliers and vendors are valued regardless of gender, race, ethnicity, sexual orientation, gender identity or expression, language, religion, nationality, age, physical ability, education, marital and parental status, geographic origin, socio-economic background, or life experiences. Subaru recognizes that diversity and inclusion are important to our company's growth and success and therefore, require a sustained commitment. [...]

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