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Case study: GAP Inc.

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  1. Introduction
  2. History of the group
  3. The different brands
  4. GAP inc. SWOT analysis
  5. Performance of GAP Inc.
  6. A non-successful international strategy
  7. Conclusion

This document consists of a study case of the GAP Inc. group. After a brief introduction, the history of the group is detailed as well as its brands are included in the group's portfolio. Then, the analysis of the financial data leads to the problems experienced by the group and particularly its non-successful internationalization strategy. As a conclusion, some recommendations are provided to improve GAP's performance.

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