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Haier group: SWOT analysis

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case study
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9 pages
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  1. Introduction
  2. Nature of the industry
  3. Corporate strategy
  4. Supply chain strategy
  5. Global development
  6. Developing human resources
  7. Competitors
  8. Conclusion

In the contemporary competitive business environment, the ability of any business to survive and maximize its productivity, is defined by among others; its ability to adopt strategies aimed at maintain competitive advantage. Importantly it's critical for an organisation to ensure the consumers are satisfied and adopts new technologies and importantly invests in its employees. This paper critically analyses strategies adopted by Haier Group, with regards to its core values and competitive advantage.

The Haier Group was previously known as Qingdao Refrigerator Plant. It scaled from the verge of insolvency in the early 1980s to establish itself as a global notorious brand and is now the fourth largest maker of white goods (applications that were conformist covered with white enamel- dishwashers, dryers, washing machines, etc). Presently it is China's largest devices developer. Its items include refrigerators, freezers, air conditioners, dishwashers, microwaves, televisions, vacuums, cell phones, and Microprocessors (Cateora, 2010). Haier is the globe's 4th biggest processor of white artifacts and one of China's Top 100 IT organisations. The Business Scope of Haier is technology study, appliances evolution and fabrication, trade and monetary services. Haier has 240 auxiliary establishments and thirty proposed hubs, plants and business corporations and more than 50,000 employees across the globe. Haier concentrates in technology research, fabrication industry, trading and monetary services.

[...] Workers' training is necessary to Haier corporate structure to make sure employees are perpetually being challenged and matured in area of specialization. Impeccable sources indicate that most of the organisations lack employees' training. This has been widely reported in the CRM (customer relation management) department, an aspect that has witnessed a massive decrease in return customers. As such, Haier should formulate effective training schemes that are ideal to the objectives of the organisation. These would guarantee capacity building. The training scheme should be employee oriented to ascertain professional growth of independent employees. [...]


[...] America: AMACOM Divsion American Management Association. Paley, N.(2009). A Guide to Marketing Strategies. America: CRC Pr. Rose, J. J.(2006). General Practices on small firm sections and solo by the A B A. America: American B. Association Anne, R. B. (2006), ?Post-Positivist Approaches to Research. In: Researching and Writing your thesis: a guide for postgraduate students?, MACE: Maynooth Adult and Community Education, pp. 12-26. Albaum Gerald, Strandskov Jesper & Duerr Edwin (2008). [...]


[...] Corporate Strategy This strategic concept is basically concerned with the choice of direction for the entire organisation irrespective of the size of the organisation. Thus corporate strategy entails decisions concerning the flow of resources to and from the organisation. In out case, the management of Haier in considering venturing into other regions to increase the income flow for the entire organisation. Nevertheless, a series of coordinating policies, movement of expertise and potentials developed in one unit to other outlets. Such that efforts to get synergy among myriad business units (Mang, 2009). [...]


[...] Nature of the industry The Haier Group was previously known as Qingdao Refrigerator Plant. It scaled from the verge of insolvency in the early 1980s to establish itself as a global notorious brand and is now the fourth largest maker of white goods (applications that were conformist covered with white enamel- dishwashers, dryers, washing machines, etc). Presently it is China's largest devices developer. Its items include refrigerators, freezers, air conditioners, dishwashers, microwaves, televisions, vacuums, cell phones, and Microprocessors (Cateora, 2010). [...]


[...] McGraw-Hill professional publishers. Clarke, T., Rama, M. (2008). Fundamentals of Corporate Governance. London and Thousand Oaks, CA: SAGE Moschis, G. P. (2008). The nature of the Market and Marketing Strategies. Greenwood: Greenwood P. GRP. Hitt MA, Ireland RD & Hoskisson RE (2006). Strategic Management: Competitive and Globalisation, 7th edu, Thomson, 17-19 Palmer Adrian (2010). Principles of Marketing, New York: Oxford University Press. Robert M. [...]

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