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The Hi-Light Guitar

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General public

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documents in English
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case study
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13 pages
Level
General public
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  1. Introduction
  2. Define your product or service
  3. Reaching your audience
  4. Delivering the message
  5. Regulatory issues
  6. Final campaign
  7. Conclusion

The product is an electric guitar that gradually shows the player where to put his fingers depending on the song he is playing. It is composed of multiple LED lights placed on each frets under each strings in order to highlight exactly the right places where the player has to put his fingers. When playing the Hi-Light Guitar, the user chooses one of the existing songs or exercises offered in the guitar and launch it. All the different notes of the song will then be shown step by step so that the player can learn how to play the song himself directly on his guitar. He will try to press and hit the strings at the right time. That is the basic concept of the Hi-Light Guitar.

The design: The Hi-Light Guitar has a very classic electric guitar design. It looks a lot like the Fender Stratocaster. This common design is used so that people understand in a glance that it is an electric guitar and that it offers all its basic functionalities. They will instantly know that it needs electricity to work and that it can be wired to an amplifier.

As everybody already knows, when playing guitar, the player needs to press the strings on the neck of the guitar as he hit the strings with the other hands. Each string and each fret make a different sound. When learning how to play guitar, people are first taught how to place their fingers on the neck and how to move them. They need to exercise a lot in order to get used to the movements and be able to press the strings at different places very rapidly. Usually, people learning guitar use manuals or take guitar lessons where they are taught where to put their fingers. They are given exercises that have to be repeated many times.

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