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L'Occitane & the body shop

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About the document

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documents in English
Format
.ppt
Type
case study
Pages
46 slides
Level
Advanced
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  1. The brand.
  2. The philosophy.
  3. Products.
  4. Positioning.
  5. International expansion.
  6. Regional markets.
  7. Future expansion.
  8. SWOT.
  9. Business philosophy.
  10. Trends in distribution.
  11. Social activism.
  12. Activate self esteem.
  13. The marketing and positioning philosophy.
  14. Beauty industry.
  15. Other beauty groups.
  16. Bibliography.

Founded in 1976 by Olivier Baussan. Natural & environmental conservation. Vertical integration: in-house production. Sensoriality: natural color, scents and beauty of the Provence region. Authenticity: revive traditional methods & preserve local customs to make authentic products. Respect: environment, consumers, suppliers & employees. Products were priced higher than mass-merchandised cosmetics, but more economically than exclusive brand names. Global marketing programs have been primarily created to support new product launches and seasonal events. Good PR by promoting social and environmental activism, the leading business idea of the company. And a founder who made herself extremely accessible and popular with the press.

[...] Brand Overview Distribution Business Model The Brand Founded in 1976 by Olivier Baussan Mediterranean & Provence heritage Natural & environmental conservation Vertical integration: in-house production The Philosophy Sensorality: natural colour, scents and beauty of the Provence region Authenticity: revive traditional methods & preserve local customs to make authentic products Respect: environment, consumers, suppliers & employees The Brand Products Positioning Masstige L'Occitane Brand Overview Distribution Business Model International Expansion Distribution Network Distribution By Region: Europe Distribution By Region: Americas Distribution By Region: Asia Distribution By Region: Oceania & Africa Regional Markets Future Expansion 1,500-2,000 stores in the next 5-10 years Focus on Asia: new luxury market More wholesale activities Hotelier & service partnerships Travel retail B2B targeting SWOT Strengths The Body shop Story Business Philosophy Brand Ethical company, sourcing natural ingredients on a fair trade bases Position as a ?Masstige luxury? in the cosmetics industry. [...]


[...] The Body Shop The Beauty Industry Distribution L'Occitane Brand Overview Distribution Business Model L'Occitane Brand Overview Distribution Business Model The Brand Founded in 1976 by Olivier Baussan Mediterranean & Provence heritage Natural & environmental conservation Vertical integration: in-house production The Philosophy Sensoriality: natural color, scents and beauty of the Provence region Authenticity: revive traditional methods & preserve local customs to make authentic products Respect: environment, consumers, suppliers & employees The Brand Products Positioning Masstige L'Occitane Brand Overview Distribution Business Model International Expansion Distribution Network Distribution By Region: Europe Distribution By Region: Americas Distribution By Region: Asia Distribution By Region: Oceania & Africa Regional Markets Future Expansion 1,500-2,000 stores in the next 5-10 years Focus on Asia: new luxury market More wholesale activities Hotelier & service partnerships Travel retail B2B targeting SWOT Strengths The Body shop Story Business Philosophy Brand Ethical company, sourcing natural ingredients on a fair trade bases Position as a ?Masstige luxury? in the cosmetics industry. [...]

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