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Marketing mix strategies of Nike and Reebok in India

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  1. Introduction
  2. About marketing mix
  3. Strategies of Nike and Reebok in India
  4. Marketing mix strategies
  5. Conclusion

Marketing mix is a very important part in crafting marketing strategy of a company. Many companies who do not focus on their marketing mix well enough face troubles. There are a lot of perils for a company that does not devise an excellent marketing mix strategy for its target customers. There are also a lot of examples of firms that despite of having a good product went out of business because their marketing mix efforts was not good. Many firms achieved great success from their average products because their marketing mix catered efficiently to the needs of the target customers. In the case of Nike and Reebok, it is also more about the marketing mix strategies of the two brands than their product offerings. Both companies were producing excellent products, but the differentiating factor between their success and failure had has been their marketing mix strategies.

Reebok was a quick learner and it quickly shifted its focus on the marketing mix of its product, whereas it took several years for Nike to adjust its marketing mix in India. Indians are different from the other nations of the world, just like other nations are different from Indians, and hence every nation in the world has different preference in terms of prices they are paying for a category of product, the place they want to buy the product from, and the marketing efforts that would arouse them to make a purchase.

[...] Reebok countered it with making players under contract to use Reebok bats. This improved the visibility of the brand and again Reebok strategy outperformed what Nike was doing. Another factor that played an important role in the success of Reebok is its focus on children and women markets. It knew that Indian have a strong culture where family comes above one's oneself. Indian men will forego a purchase of an important item, just to let their children and wives buy a luxury item. [...]


[...] Marketing mix strategies of Nike and Reebok in India Marketing mix is a very important part in crafting marketing strategy of a company. Many companies who do not focus on their marketing mix well enough face troubles. There are a lot of perils for a company that does not devise an excellent marketing mix strategy for its target customers. There are also a lot of examples of firms that despite of having a good product went out of business because their marketing mix efforts was not good. [...]

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