Search icone
Search and publish your papers

Marketing plan by BYB consulting: Koi restaurant

Or download with : a doc exchange

About the author

General public

About the document

Published date
documents in English
case study
30 pages
General public
0 times
Validated by
0 Comment
Rate this document
  1. Introduction
  2. Business opportunity analysis
    1. Defining the business
    2. Environment
    3. Market analysis
    4. Organizational capacity and business opportunity
  3. Objectives and strategies
    1. Quantitative objectives
    2. Qualitative objectives
    3. Strategy
  4. Competitive advantage design
    1. Positioning
    2. Experience concept
    3. Experience chart
    4. Emotional chart
    5. Pricing
  5. Access
    1. Psychological access
    2. Media access
    3. Physical access
  6. Activation
  7. Animation
  8. Conclusion

Sushi Shop is a French chain of fast Japanese food which is developed world-wide (Luxembourg, Spain, Switzerland, Belgium and USA) with a turnover of 110€ millions. The sushi shop adventure started in 1998, created by Gregory Marciano and first established rue de Longchamps in Paris and counting 93 shops today.

This company has the image of chic fast Japanese food, and suggest top of the range products. It developed a real concept, gets help from a well-known chef, standardized its shops, created a catalog and simplified the takeaway by using new technologies.

The La Rochelle Sushi Shop does not have on the spot services, only a terrace suggesting around 20 seats which can be used during the spring/summer period. The restaurant is open every day for 2 time slots. Sushi Shop is our most important competitor.

Top sold for business strategy

Nike's outsourcing strategy

 Business & market   |  Business strategy   |  Case study   |  01/27/2011   |   .doc   |   5 pages

Baoshan Iron & Steel Co Ltd: Crafting a three-way cross-border, cross-shareholding alliance

 Business & market   |  Business strategy   |  Term papers   |  05/09/2009   |   .doc   |   3 pages

Recent documents in business strategy category

Siemens International Strategy

 Business & market   |  Business strategy   |  Case study   |  12/16/2019   |   .doc   |   7 pages

Assess the Online sales of fresh products in China - The case study of fresh products application...

 Business & market   |  Business strategy   |  Presentation   |  11/26/2019   |   .doc   |   4 pages